Koru Art Design Logo

KORU DESIGN BRANDING

Koru is the Maori word for 'loop' and is easily recognized as the spiral shape of an unfolding silver fern. As a graphic representation of rebirth, purity and peace, it holds major significance for new life and fertility. Often seen in Maori art, it's a traditional link to the cultural ties of New Zealand's people. It's also frequently used as part of Maroi jewellery, tattoos and carvings.

You can see the koru being used as part of Air New Zealand's logo and branding, as it's a clever way of creating meaningful connections with the Kiwi people. Due to its fluidly curved shape, it's simple and easy for the team of creatives at LDNZ to integrate the koru into logo designs and branding for your business. Wear this national symbol with pride, and exude a sense of trust, strength and peace. Find out more about what we can do for you by getting in touch today. We're happy to explore options for adding the koru into your logo designs!