A well-crafted bottle label does more than just display your brand—it tells a story, builds trust, and influences purchase decisions. In New Zealand, where the beverage industry alone generates over NZD 3 billion annually, standing out on the shelves is essential. Whether it’s artisanal honey, craft beer, or organic juices, your bottle label is the […]

Tea is more than just a drink in New Zealand—it’s a ritual, a comfort, and sometimes even a way to connect with others. So, whether it’s a strong morning brew, a calming herbal infusion, or a refreshing iced tea, Kiwis actually love their cuppa! But with so many tea brands vying for attention, how do […]

Kiwis love nothing more than gathering with friends and family, especially during the holiday season, where a good barbeque is often the highlight. While many prefer to shop at hypermarkets and add their unique twist to dishes, frozen food has become a staple in New Zealand households. For emerging food brands, this trend presents a […]

Introduction The global perfume industry is booming, with a projected market value of $62.4 billion by 2025. Changing consumer preferences, innovative packaging designs, and premium fragrances are driving growth worldwide. In New Zealand, the perfume market is thriving, with increasing demand for fragrances. Modern consumers seek unique scents and intersting packaging design that resonates with […]

This year’s logo designs have told a fascinating story about the direction of New Zealand’s branding landscape. Logos are no longer just the bold centerpiece of a brand’s identity. Instead, they’ve taken on a more understated role, fitting seamlessly into the larger visual identity and creating a harmonious branding experience. This change reflects how Kiwi […]

In New Zealand, having a professional website isn’t just a nice-to-have—it’s a must! Did you know that 86% of Kiwis look up products and services online before deciding what to buy? That’s why a good website can make huge difference, helping businesses gain trust, attract more customers and grow. Let’s talk about the cost though, […]

Well, you may have spent thousands on perfecting the quality of your products and marketing strategies, but when your consumers look for you on the internet, they find a boring website under your brand name. Sounds super unprofessional, right? In the digital world, you must have an exceptional eCommerce website. This will ultimately make or […]

Who doesn’t love coffee, right? And just like the rest of the world, coffee is a significant part of Australian culture. Australia has a vibrant coffee culture with many speciality drinks and independent cafés. While some Aussies love to try different flavours in new cafés every day, others love brewing their own coffee at home. […]

Kia ora! Are you looking to take your Kiwi food brand from a local favourite to a global sensation? Then you’re in the right place. Food branding is more complex than other industries. And as a food brand in New Zealand, it’s extremely important that you follow the latest trends in food brand design and […]

In New Zealand, coffee is practically a way of life. With the increasing love for high-quality, artisanal coffee among Kiwis, the packaging of your brew can have a deadly impact on your brand sales and profits. Coffee packaging in New Zealand is more than just a container. It is an expression of your brand story, […]

What do you do when you plan to buy something? You probably start flipping through catalogues. Whether it’s digital or printed, catalogues serve as your handy guide to explore different products. Take any e-commerce website, for example. The page with the list of products is a catalogue. It shows you all the details of the […]

The cosmetics industry in New Zealand is massive. Hundreds of brands sell similar shades of lip colours and eyeliners in the New Zealand market. Hence, disrupting the New Zealand cosmetic market can be extremely challenging. Let us give you the secret to getting differentiated in such a saturated market in New Zealand! Sure, you may […]

Did you know the signage market value will be US$39.6 billion in 2024? This is due to the increased awareness of the importance of creating professional signage designs for businesses worldwide. Particularly in New Zealand, you will find countless signages sharing valuable information about brands, products, etc, to passersby. Signage designs are proven to be […]

Picture this: NZ streets bustling with energetic locals and tourists devouring their favourite cuisines from food trucks and the savoury aromas all in the air.  However, food trucks serving a variety of culinary recipes are exceptionally common nowadays in the streets of New Zealand. Hence, there is no better time than now to upskill your […]