Branding & Marketing for Kiwi Businesses after Covid-19

COVID-19 – An invisible enemy that brought humanity on its knees, this is worse than some of the worst disaster movies Hollywood has produced. It is like a nightmare no one dreamed of. And worse is that we are sitting on a double-edged sword. Apart from the life risk, which is being combated on a war footing on the medical front, there is an underlying risk to the world economy, which can devastate businesses and wipe our livelihood of millions.

In this scenario where everyone is working from home and trying to keep the ball rolling- E-business will keep the flag flying despite lockdowns and containments.

E-Business is a term which going to be the business trend in coming times. Already most businesses have a digital footprint, but E-business goes beyond buying and selling online. As more and more companies operate online, most of the business processes are turning digital.

There will be an imperative need to stamp an identity online as everyone competes for the slice of the cake as we slowly get back to typical situations when our several lockdowns gradually ease out.

There are three essential ways in which we get our businesses on track for a digital business environment.

1. Table of Contents

   E- Branding

2. E-Marketing

3. E- Payment

Let us examine each aspect to build an understanding to successfully develop our digital businesses.

1.E- Branding

What exactly is E-branding? In simple terms, it is just branding on a digital platform with a conscious effort to develop an identity online with motive to achieve various business objectives.

1.E-brochure

A digital version of a print brochure which can be customised as per the marketing requirements. Hence this is the most effective solution for marketing with a personal touch, and latest up to date refreshed content. An environment-friendly platform with latest media-friendly features.

2.E-catalogues

The B2B e-catalogue provides businesses with complete product data for trading partners with online ordering features. This is a hosted cost-effective solution for customers, vendors and traders. Users have full control over the management of content and efficient customisation. With User-friendly interface and online payment, e-catalogue is a step in the right direction for e-sales.

3.E letterheads

Effective means of communication with an official stamp, e-letterheads are essential to fast, professional connections. This is an opportunity to promote business reputation in a modern way for confidential and digital documents

4.Web Banners

Web banners are kind of digital placards which can be displayed for advertising on websites in footers or sidebars. They are versatile in building brand awareness aiming at target clientele using tools like trail marketing for tracing trends and preferences of the prospective customers.

5.Email signatures

This is a business card of high tech world which is more effective in present times than a print business card as it is sitting right there with email communications with all detailed information. It is hard to ignore and impossible to throw in the dustbin. A powerful communication tool which builds brand awareness while giving a professional effect to the emails

6.Email marketing

A highly successful digital marketing plan of action of sending emails to prospective clients with targeted niche content. This builds a loyal customer base which enhances sales, builds brands and develops a reputation. The recognition factors result in a network of strong customer relationships

7.Video marketing

Social video marketing is a product marketing communication strategy to engage the audience in an exciting manner. Video communicates and converts almost majority of viewers building credibility. Search engines list videos as a priority. If a video goes viral, then marketing campaigns can go through the roofs

8.Webinars

A webinar is a live online session streamed for education, demos or informational purposes including visual, audio and interactive communication. This is a direct channel to your target clientele with face to face talks and discussions. A cost-effective way to generate mass communication with captive responsive and prospective clients.

9.Zoom Meetings

Cloud-Based Peer to Peer software platform- Cloud team meetings are virtual conference rooms for telecommuting, distance meetings and team interactive without physical presence. A most effective way to generate synergy and proactive participation amongst team members. Zoom, EZTalks, join me, Click meetings and Microsoft Team are popular cloud meeting software.

ADVANTAGES OF E-BRANDING:

1. Global reach even in the lockdown phase without any geographical and time restrictions question of maintaining sanitisation is out of the question as everything will be online; this will reduce the cost and builds confidence.
2. We can target market as per audience and also monitor the progress and modify the activities with real-time results
3. You can still make strong brand recall by being present in the minds of your customer even in such a pandemic situation going around the world.

2.E-Marketing

Emarketing helps the brand to grow through different digital channels. Effective means of communication in the present scenario

1. Build Strong E- Branding
2. Define the vision and goal of your company online
3. Build a Brilliant website
4. Social Media promotions
5. Blogs
6. Digital advertising
7. Call to Action Complimentary or Discount offers
8. Adopt Digital technologies like data analysis
9. Use artificial intelligence like automated systems
10. Translate your brand value into the financial strength

Use various digital versions of different marketing tools- There are numerous tools for digital marketing. New and more technically advanced tools keep surfacing Check out some of the most efficient digital tools of 2020 which are quite popular. Hubspot is an all in 1 tool for CMS, CRM, email marketing etc. Screaming Frog is ideal for website errors. Hoot Suite is a social media management tool

ADVANTAGES OF E-MARKETING 

1. Internet marketing reduces cost where your marketing campaigns run for 24 hours a day, seven days a week. E-marketing does not constrain you with opening hours. At the same time, you would not be worrying about overtime pay for your staff.
2. E-marketing leads to diversification for marketing and advertising campaigns. Where a variety of tactics and strategies in order to reach your prospects using marketing techniques simultaneously to better implement your marketing campaign.
3. As physical interaction is not possible now due to COVID-19, the e-marketing leads to better customer relationship and honest feedbacks are expected in e-marketing, which will lead to productive outcomes.
4. Opens the possibility to a market of one through personalisation with low risk.

Some E-Marketing Designs for Inspiration

3.Various ePayment options to facilitate beleaguered businesses

1. Layby
2. Deferred payments
3. Staggered payment
4. Trial options
5. Freebies
6. Charity support

ADVANTAGES OF E-PAYMENT

1. No risk of spreading the virus through currencies
2. Saves times as you don’t need to go out in lockdown situation
3. Low spend on paper and postage
4. Control on expenses if it is through online
5. Great customer service and increases sales

CONCLUSION:

In the current pandemic scenario, it is crucial for companies, whether offline or online, to make sure that their associates are safe and healthy. If we look at it from a long-term perspective, the coronavirus will irreversibly change the method of business.

The e-business will be in the latest trend, so it is better to start bringing your business online before you find yourself lost in this competitive world. Connect us today, and we will guide and help you to gain effective results.