Download Free Wellness Logo to Design your NZ Product Branding

For any brand or business, having a suitable logo is one of the major points of attracting customers. A logo is the personal identity of a business, just like a name is to any person. This applies to the health and wellness business as well. With the increasing awareness of health and wellness, a lot of people now look for brands that offer comprehensive wellness products and services. And the best way to attract such people is to have proper product branding and a titillating wellness logo.

So, let’s dive into some of the key aspects of designing a fascinating logo for a wellness brand. We’ve also curated free logos that you can download and use to create your NZ product branding.

What are the successful elements of a health & wellness logo?

The healthcare industry is growing every day. To distinguish yourself from the stiff competition, you should combine some aspects in your wellness logo as listed below:

Symbolism and imagery:

Your brand logo design should speak for your brand. Hence, you should use icons and elements related to health, well-being and fitness. Some of the icons you can use in a creative way are leaves, hearts, yoga poses, etc., which express nature, health and beauty.

Colour Psychology:

Akin to any other logo, you should consider colour psychology while designing the health and wellness logo. Colour alone has the capacity to bring liveliness to your logo and augment your NZ product branding. Use colours that echo energy, youth and well-being, such as yellow, green, blue and orange. These colours usually make people relate to natural elements like sunlight, trees, water and flowers.

Typography:

Want to communicate to your audience about your brand that promotes healthy living and positive thinking? Then, use the right typography in your logo and branding elements.

Use fluid, lightweight lines, simple, flowing letters and elegant, well-structured fonts to bring life to your logo of wellness products.

Balance and simplicity:

Calmness is the first thing your logo should reflect. After all, your target audience is looking to improve their health, lifestyle and well-being. So, your logo of wellness should be simple and clutter-free. Use only a few elements together. Instead, focus on a balanced design that is minimalistic and mellow and accentuates your brand’s visual identity.

Why do you need to blend NZ elements in the wellness logo?

Your health and wellness logo should impart your brand’s message. As a wellness brand, your primary objective is to help people lead healthy lives physically and mentally. Your target audience is someone who wants to improve their health or maintain a healthy and balanced lifestyle.

All these should be a part of your agenda when you start designing your logo. Your logo should give people a feeling of relaxation, positivity and motivation.

As a business in New Zealand, you should also infuse a few NZ elements into your wellness logo. You can use symbols like the silver fern, Maori motifs, the Kiwi bird, etc. while keeping in mind the productive elements we listed above. Your logo should reflect your brand’s value and the cultural aspects of the people you’re serving.

Download wellness-inspired NZ logo design styles with significant meaning.

Wellness Logo 1

The green colour in this logo will remind users of nature and thriving plants. It helps people draw a connection between nature and human health. Shaped as a leaf, it’s elegant and ideally suited for a health and wellness brand in New Zealand.

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Wellness Logo 2

This spiral logo is minimalistic and simple and inspired by the circle of life. It channels spirituality and new life and denotes Koru, the Maori spiral shape based on a silver fern frond. It’s a befitting logo for any wellness business in New Zealand.

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Wellness Logo 3

Similar to the previous logo, this logo, accentuated with green, projects wellness! It gives out positive energy and optimism, highlighting that the brand encourages users to adopt a healthy lifestyle.

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Wellness Logo 4

Full of vibrant colours and illustrating life and agility through a simple yoga pose, this logo portrays serenity and health. Although it uses more than two colours, it’s a balanced logo with cool shades of different colours balanced with white at the centre.

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Wellness Logo 5

A simple yet commanding logo, this logo visualises two things at once: a flame symbolising new life or a bunch of leaves moving in the wind representing growth. The rounded typography at the bottom further adds life to the logo and is ideal for any holistic medical business.

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Healthcare business is different from your everyday business. One needs to be dedicated to offering the best service to their customers as it’s associated with growth, health and even life. Many people will associate with your business emotionally as it might have helped them or their loved ones immensely at some point in time.

How does a well-designed health & wellness logo relay trust and credibility?

It’s very important that all the emotion and dedication is spoken through your band identity. People should feel a sense of trust and credibility as soon as they see your logo or hear your brand’s name. Health and wellness brands help people at their most vulnerable stages when they are sick, struggling or recovering.

So, your wellness logo must be outstanding to establish trust and reliability in your customers. It’s the foundation to help your customers feel safe using your products and services and heal from any ailments.

Should we use free wellness logo design templates or hire professionals?

Most experienced professionals will design a suitable and lucid wellness logo for your NZ product branding. However, with the rising expenses and increasing demands, hiring professionals might only sometimes be feasible.

Here are a few pointers that highlight why you should opt for free wellness logo templates for your business:

(i) Do we even need to say it out loud? It’s a free template! So you can download it. However, you can contact us at anush@logodesignnewzealand.co.nz to customise it at your convenience.

(ii) It’s a lightning-fast process. Once you select your logo, you can add your brand’s name and voila! Your new wellness logo will be ready in no time.

(iii) You can choose and modify them based on your company’s values and services.

Now that we’ve looked at the benefits and drawbacks of using free logos.

Let’s look at the benefits of hiring a professional for wellness logo designing:

(i) They will give completely original and apt designs. Professionals will design a logo only after you brief them about your brand. This makes the logo perfectly relevant for your brand as it’ll reveal your business’s unique values and propositions.

(ii) They will give better templates as you can customise the colours and other elements you want. They’ll also provide multiple file formats you can use according to your needs.

(iii) You’ll own the copyright for the design. Hiring a professional allows you to buy the design license, as you’ll be paying them for their services and designs. Hence, there’s almost zero chance of stumbling upon a similar logo within your competitors.

Let’s get inspired by these examples of wellness product logo design.

Conclusion

Healthy lifestyle, fitness and mental well-being are the major aspects that any wellness brand deals with. Any Wellness Product Branding should communicate such ideas through the logo. Your NZ product branding should promote vitality, growth, trust and well-being.

Download our free wellness logo templates and use them to complement your branding. Your business is dedicated to serving people – the same sense of nurturing should be reflected through your visual identity. It’s a deciding factor of how well your business will perform. As the most experienced agency in branding and designing, connect with us today and make your wellness business shine in the industry!