15 Website Design Statistics: Every NZ Business Owner Should Know

A website design is the first impression that you make on a visitor. It speaks about you when you are not there to explain. Researches found that a visitor takes just about 50 milliseconds (0.05 seconds) to decide whether they want to continue or step back from your site.

That’s such a small duration, imagine!

The New Zealand online shopping industry has grown enormously They have shown a growth of 6.1% over the last five years. Market research reports have shown how online shopping has become a trend in New Zealand. The normalization of this trend, especially after the COVID-19, has generated a vast opportunity for website designers to buzz the market.

Here are the 15 Website Design Statistics That You Should Know to Grow your Business in New Zealand.

1. 81% OF CUSTOMERS SEARCH ONLINE BEFORE THEY PURCHASE IN A PHYSICAL STORE.

Please think of the last time when you bought something without checking it online. Difficult right! That’s because online is the most accessible & immediate option one has, also providing better deals mostly. Making a store purchase is the last option one prefers. Even if they want to, they at least check the product online. That makes them better informed and aware.

(Source: GE Capital Retail Bank)

2. IN 2020, A WHOPPING 61% OF GEN Z CUSTOMERS SAID THEY HAD ORDERED GROCERIES ONLINE.

With an increase in the supermarket concept or the online grocery shopping applications, people have almost stopped walking out and buying groceries. Even in the remote locations where such platforms doest exist, people have started doing so through their contacts. The concept of home deliveries is on a boom these days. Not only regular, but amazon is even selling cow-dung cakes online. That’s the rarest of the rare things one would have thought of getting online.

3. WEB PAGES, THAT LOADED FASTER IN 2.4 SECONDS, EXPERIENCED A TREMENDOUS MOBILE CONVERSATION RATE OF 1.9%

With the advancement of network services and the launch of 4G & upcoming 5G services, people have developed the habit of getting everything right there with just a click. They get impatient if the web page takes a lot of time in loading. Especially with mobile, the context of use is not suitable for people to sit back and wait for a web page to open at its speed.

(Source: Soasta)

4. REGULAR UPDATES IN ANY WEBSITE WILL RESULT IN A 113% JUMP IN VISITS AND A 117% INCREASE IN CLICKS ON THAT SITE.

Change is the only constant. You cannot be the same all time and expect to get the same value or demand. Everything needs to be updated at times; otherwise, people will stop getting value out of it. Being a product or service provider, you need to be updated to avoid any discomfort or annoying customer experience. Imagine shopping online; you got to see 100 items out of which 28 are out of stock but still showing in the same manner. You can only know it’s not available after opening the details. How frustrating it would be.

(Source: sagipl)

5. 48% OF PEOPLE SAY THAT A WEBSITE’S DESIGN IS ESSENTIAL IN DECIDING A BUSINESS’S CREDIBILITY.

Trust your instincts! Well said. We very often do that. Have you ever thought about why parents always understand when their child lies? That fear or that lack of confidence does the work. Similarly, with websites, people can easily understand what’s credible just by looking at it. A website design speaks a lot about its credibility.

(Source: sagipl)

6. THE RESPONSIVE DESIGN INCREASED THE SALES OF 62% OF COMPANIES.

Responsive design is something in which the device does the work. The content here is like a fluid with adjusts itself according to the container (screen size). Here, the layout is firstly designed on mobile, and then the device adjusts the content as per the screen size. Today, most people access the web through mobiles, which is advantageous if they inculcate responsive design.

(Source: sagipl)

7. MOBILE DATA TRAFFIC GREW UP TO 74% IN 2015 GLOBALLY.

Imagine a day without a mobile phone. Is it even possible? We depend on mobiles for almost everything, right from setting the alarm in the morning to booking a cab for going to the office or just a zoom call if it is a lockdown, mobile phones are everywhere. People prefer using mobile phones rather than laptops or a tab because of the ease that it provides.

(Source: Cisco)

Also Read: 9 NZ Website Design Trends 2021

8. AFTER REACHING A COMPANY’S WEBSITE VIA A REFERRAL SITE, NEARLY 36% OF VISITORS WILL CLICK ON ITS LOGO TO REACH THE HOME PAGE.

If you can understand people’s behaviour, you can design better experiences for them. In UX design, your content needs to be findable. Applications that are not following the patterns of UX design are difficult to use. People tend to click on the company’s logo to reach the home page because that is something that they always do. Any application breaking that pattern would be difficult for a user to operate hence making it less desirable.

(Source: KoMarketing)

9. OUT OF 100 SITES ANALYZED, ONLY 11.8% ON AVERAGE USE RESPONSIVE DESIGN.

Have you ever visited a website that doesn’t open fully on a mobile? You can only check the complete layout if you operate it through a desktop. That’s because its not a responsive design. If you don’t want your user to undergo such frustration, use responsive design while planning your UI.

(Source: sagipl)

10. 95% OF THE VISITORS AGREED THAT A GOOD USER EXPERIENCE IS EVERYTHING THAT MATTERS

“Treat her like you are still trying to win her, and that’s how you’ll never lose her”. Suddenly everything romantic! Yes, because your user is just like your girlfriend, treat her well, keep making efforts, else you will lose her. In this competitive world, a good UX is the only thing that can be a differentiating factor for you to stand out. The experience that you provide to your user shows how concerned you are about them.

(Source: Econsultancy)

11. 47% OF WEBSITE VISITORS CHECK OUT A COMPANY’S PRODUCTS/SERVICES PAGE BEFORE ACCESSING ANY OTHER SECTIONS OF IT

What’s the first thing you try to know about a person you met professionally? What they do, right? People visit the products & services page before accessing any other section because that’s the most valuable information they need to know about any organization. That’s a basic necessity for anyone to understand the other party. So this section should be nicely curated to communicate well about what value you can provide.

(Source: KoMarketing)

12. AFTER JUMPING ON A COMPANY’S HOMEPAGE, 64% OF VISITORS CHECK OUT ITS CONTACT INFORMATION.

Users visit a company’s website either when they know about it or when they have searched for something that matches the companies profile. That’s the first phase. During that phase, they decide whether they want to seek any services from the company. The next thing that they will do will be accessing the company, and for that, they need contact information. So, web designers must assure that the contact information is easily findable.

(Source: KoMarketing)

13. ON AVERAGE, 83% OF GLOBAL CONSUMERS REPORTEDLY MULTI-SCREEN USING 2.23 DEVICES AT THE SAME TIME.

In the era of ubiquitous computing, people can access the same set of information through various devices. They choose between them based on the task they want to accomplish. Also, sometimes they are using multiple devices at the same time. This user behaviour is something that UX designers must think of before designing any website. User can access that website through any device, so the designer should make sure that it supports all the devices and facilitate the user according to the context of use.

(Source: Adobe)

14. 85% OF WEBSITE VISITORS EXPECT THE MOBILE VERSION OF THE WEBSITE TO BE A BIT FASTER.

Will you use your laptop to track your footsteps while walking, or will you use your mobile to create a research document, no right? That’s because, with laptops or desktop, the context of use is different as compared to mobile phones. We prefer using a desktop in a static position or when we are sitting relaxed. On the contrary, one can use a mobile even while walking or in a moving position. We expect things to be faster when in a hurry. That’s why many people expect the mobile version of a website to be faster.

(Source: sagipl)

15. WHEN THE PAGE’S LOADING TIME INCREASED BY 3%, 45% OF USERS ABANDONED THE FRONT PAGE.

Better late than never does not apply everywhere. Time is precious, and if one cannot make it on time, it’s of no use. With the advancement of network services, people nowadays doesn’t have the patience to wait. If a website cannot load faster, it can be frustrating and can lead to less traffic.

(Source: sagipl)

CONCLUSION

Focus on your users, their needs, how they feel, why they feel so &, their behaviour while interacting with the system. The better experience you will create for your user, the better your website will be. Take care of these few things, and you are ready to go. Our experts can help you with curating your own website. For more such tips and assistance, connect LDNZ today and begin your journey.