247+ Tea Label Designs for NZ Brands That Capture Aotearoa’s Essence

Tea is more than just a drink in New Zealand—it’s a ritual, a comfort, and sometimes even a way to connect with others. So, whether it’s a strong morning brew, a calming herbal infusion, or a refreshing iced tea, Kiwis actually love their cuppa! But with so many tea brands vying for attention, how do you make sure yours stands out?

The answer lies in a killer tea label. A well-designed label doesn’t just sit pretty on the shelf—it tells a story, makes a strong emotional connection, and gets people excited to try your tea. It needs to be eye-catching, informative, and perfectly in sync with your brand’s vibe. But how?

If you’re ready to take your tea brand to the next level now, keep reading further. We’re about to spill the tea with 247+ stunning ideas on what makes an unforgettable label for the New Zealand market.

How to Make Your Tea Label Unforgettable?

Here’s how you can make your tea brand truly unforgettable within the Kiwis this year!

1. Add a Dash of Maori Art for a Local Touch

New Zealanders love authenticity, and nothing feels more connected to the land than M?ori culture. Adding traditional M?ori patterns—like koru spirals (symbolizing new beginnings) or flowing kowhaiwhai designs—can really bring a deep sense of heritage to your tea brand.

Just a word of caution: cultural elements should always be used with respect. Work with M?ori artists or consultants to ensure your designs are meaningful and appropriate. Done right, this can actually make your brand feel truly local and connect with consumers in a powerful way!

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2. Take Inspiration from NZ’s Breathtaking Landscapes

New Zealand is super famous for its jaw-dropping scenery, so why not bring some of that natural beauty to your tea packaging? Think rolling green hills, snow-capped mountains, deep blue lakes, and native forests. These visuals instantly give off a fresh, pure, and organic vibe—perfect for tea lovers who care about quality and sustainability.

Soft greens, earthy browns, and ocean blues work beautifully for a natural, wholesome look. If you want a modern twist, minimalist line drawings of native plants like Kawakawa or manuka can add an elegant touch without being too busy!

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3. Show Off Your Star Ingredients

Flavours and ingredients are the heart of any tea, so why not let them shine on your label? If your blend includes unique native ingredients like manuka honey, kawakawa, or horopito, highlight them front and centre. These special touches eventually give your tea an edge and make it more appealing to health-conscious and adventurous consumers.

Want to take it a step further? Match your label design with the vibe of your tea! A bright, citrusy iced tea calls for bold colours and playful fonts, while a cosy winter blend might suit deep, warm tones and classic serif lettering. It is all about making the packaging feel as good as the tea inside.

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4. Let Your Label Tell a Story

People don’t just buy products—they buy stories. A tea label that tells a tale can create an emotional bond with your customers before they even take their first sip.

Maybe your tea is inspired by a centuries-old recipe, hand-blended in small batches, or made with ingredients from a family-owned farm. Whatever makes your brand unique, weave it into your packaging. Adding small illustrations—like a steaming cup of tea, a cosy cottage, or a misty tea plantation—can bring your story to life in a way that words alone can’t.

If your tea has an international twist, why not blend different cultural influences into the design? A Japanese green tea might feature delicate cherry blossoms, while a classic English breakfast tea could have a vintage, royal-inspired aesthetic.

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5. Give It That Authentic, Handcrafted, Artisanal Feel

There’s something special about tea that makes it look like it was made with love and care. That’s why a handcrafted design can instantly make your brand feel more premium and personal.

Use textured backgrounds, soft watercolour illustrations, or hand-drawn elements to give your label that organic, small-batch feel. Typography matters, too—handwritten fonts or elegant calligraphy-style lettering can make your tea feel like a thoughtful, artisanal creation.

If you want to add a touch of luxury, consider gold foil accents, embossed details, or high-quality textured paper. These subtle upgrades will surely make your tea feel more special and gift-worthy, perfect for premium or limited-edition blends.

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Your Step-by-Step Guide to Designing the Perfect Tea Label

Designing a tea label isn’t just about making it pretty—it’s about blending style with strategy. Here’s a simple step-by-step guide to creating a label that looks great and sells even better.

1. Make Your Brand Name Truly Stand Out

• Your logo and brand name should be easy to spot but not overpowering. A clean, well-balanced design works best here!
• Use font hierarchy to highlight the most important info—brand name, tea type, and flavour.
• Serif fonts feel traditional and timeless, while sans-serif fonts are modern and fresh. Script fonts add elegance but should be easy to read.

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2. Keep the Tea Type and Flavor Clear

• Don’t make customers hunt for info. Whether it’s black tea, green tea, or herbal, make sure the tea type is clearly labelled!
• Use a font that is always easy to read. Too much decoration can make labels confusing.
• Match the design to the flavour—bold colours for a strong breakfast tea and soft florals for a calming chamomile blend.

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3. Use Beautiful Imagery and Illustrations

• High-quality images of tea leaves, herbs, or steaming cups can actually make the label more inviting.
• Hand-drawn elements, especially for organic blends, give a boutique, handcrafted feel.
• Add small icons for brewing instructions, such as steeping time, water temperature, and serving size.

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4. Always Choose the Right Colors

• Let the colours reflect the personality of your tea. Green for fresh green tea, deep brown for strong black tea, and soft pastels for herbal infusions.
• Align the colours with your brand. A premium tea brand might go for jewel tones and gold, while a fun, youthful brand might choose bright and playful hues.
• Make sure the text and background colours have enough contrast for easy reading.

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5. Think About Texture and Overall Label Shape

• The type of label material indeed makes a massive difference. Matte paper feels artisanal, while glossy finishes add a sleek, modern touch. Choose wisely here!
• Experiment with shapes! A circular or die-cut label can make your packaging design stand out on the shelf.
• Keep your design aligned with your brand identity. Minimalist styles work well for wellness teas, while intricate designs suit traditional blends.Keep your design aligned with your brand identity. Minimalist styles work well for wellness teas, while intricate designs suit traditional blends.

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247+ Tea Labels That Actually Inspire: The Best Designs in NZ

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Conclusion

A great tea label does so much more than just look pretty—it speaks to your customers, tells your brand’s story, and makes people excited to try your tea. Whether you’re launching a new blend or giving your existing packaging a fresh new look, professional design can make all the difference.

With years of experience in branding and packaging design, our team at LDNZ has helped over 1,000 businesses create labels that stand out in the New Zealand market. Let’s work together to craft a tea label that’s as unique and flavorful as the tea inside. Get in touch today, and let’s brew something amazing!