Standout Your NZ Brand with Outdoor Advertising & Branding!

Digital ads are a necessity in this tech and social media-driven world. However, as consumers encounter thousands of ads on their digital screens daily, your chances of scoring customers with digital ads are scarce.

It’s essential to diversify your ad expenditures and strategies to outdoor branding!

Did you know that 71% of consumers believe outdoor ads stand out better than digital ads?

Your outdoor branding must make your brand stand out in the NZ market. Since it is the first thing your potential customers will see about your brand, make it bright, conspicuous, attractive and trustworthy! Outdoor branding comprises multiple strategies such as billboards, restaurant ads, transit ads, etc.

Creating the best outdoor branding strategy comes with countless benefits. Let’s not wait any further and discuss the fascinating world of outdoor advertising for your NZ brand!

What Is Outdoor Branding?

For any brand to survive and thrive, spreading the word about the products and services among NZ audiences is essential. This is one of the core contributors to higher sales and profits in the business.

Outdoor branding involves promoting products and services to the target audiences, especially in public places such as billboards, sidewalks, malls, subway stations, bus benches, etc. Since this is an outdoor advertising strategy, you can reach millions of people who commute daily and convert them into loyal customers.

Exploring the Diverse Range of Outdoor Ad Options in NZ

Understanding the right type of marketing strategy is essential to make your business profitable in the long run. In this modern world, you can explore different outdoor advertising options within your budget and raise awareness about your business. Here are the most common innovative outdoor advertising strategies available for your NZ business.

• Billboard advertising

  Billboard advertising has been one of the most commonly used outdoor branding strategies for decades. Billboards are highly profitable if placed on high-traffic highways and less-travelled roads in non-urban areas. This is because, as drivers and passengers view these billboards when they pass by, they can quickly get information about your products. To enhance efficiency, ensure that you also place attractive billboards near your business store. This will encourage them to check your store and the products right after they find the billboard!

• Point of sale advertising

  In point-of-sale advertising, you typically place your business ads close to the checkout point, such as the checkout section of the supermarket or near the queue of your apparel store. This will promote your product to the customer before they make their final purchase and encourage them to add products based on exclusive sales or suggestions through the ad! There are different types of point-of-sale advertising, such as adverts above containers, branded display stands, etc.

• Retail Advertising

  In retail stores, consumers are always open to suggestions regarding the products to buy. Hence, you can promote your product at the retail store through window displays, packaging designs, signage, etc. This strategy will make your brand stand out while spreading awareness about your brand design at every point in the retail store.

• Transit advertising

  Transit advertising comprises ads placed inside or on multiple public transportation service modes. It includes metro advertising, bus shelter, bus branding, petrol pumps, auto cab branding, train stations and more. During one of the least expensive strategies, it can effectively attract a massive segment of audiences who utilise public transportation services regularly.

• Street Furniture

  Street furniture advertisements are a great way to boost brand awareness and recognition, especially in areas with high foot traffic. You can find various innovative advertisements at kiosks, streetlights, travel shelters, newsstands, etc. This particular advertising strategy has a significant potential to attract many consumers among daily commuters and pedestrians. Hence, with your creativity and sense of placement, you can easily promote your business within your target Kiwis through street furniture advertising.

• Construction advertising

  Construction sites are common in both urban and rural areas. This is a unique way to advertise your business while keeping the public and workers safe! Use protective barriers such as hoardings, scaffold covers, etc., as your advertising medium. Ensure that you have the permission of the local authorities before you promote your business in that area.

Which form of outdoor advertising is more successful in NZ?

Every type of outdoor branding strategy has its advantages. The key to choosing the best outdoor advertising strategy depends on your business goals, variety of products and the target audience demographics. Consider your target audience, budget and geographic area before finalising an outdoor ad for your business.

Pros Of Using Outdoor Advertising for NZ Companies

Outdoor advertising for NZ companies comes with limitless benefits. Here is a short list of the most profitable advantages you gain from any outdoor advertising strategy.

1. Promotes Strong Brand Recognition

   One of the most significant advantages of outdoor advertising as a part of your marketing effort is the massive brand recognition potential. If you create a captivating outdoor marketing ad, you can effectively make your business stand out in the busiest service areas that grab all the attention! Not only does it contribute to brand recognition, but it will also remain imprinted in the minds of consumers for their future purchases.

2. Direct Impact

   If you place your outdoor ads close to your store, it can effectively impact your consumer’s purchase decisions. Placing billboards or outdoor ads in busy areas encourages them to check out for business. For example, you can advertise finger-licking food served at your restaurant. Chances are, passersby who find your outdoor ad while travelling are tempted to try your delicacies immediately! Ensure that your ad is strategic and appealing to create the maximum impact in the minds of the consumers.

3. Offers the highest possible brand exposure

   Whether acquiring new or repeated customers, outdoor branding offers you the highest brand exposure. This will keep your sales pipeline flowing in the long run. You can promote a new range of products, exclusive deals or the USPs of your existing products. If executed strategically, you can effectively attract every Kiwi that passes by your outdoor ad.

4. Repeated Impressions

   The more impressions you receive, the more chances you have to increase your business sales. Similarly, the more advertisements they view of your business, the quicker they will buy!

   Through outdoor advertising, you can make your brand exposed to your potential customers several times a day. For example, passersby who take the same road to travel to their workplace or universities will see your billboards and other forms of outdoor advertisement frequently, resulting in higher brand recognition and recall.

5. Budget-Friendly

   Outdoor advertising is one of the most affordable advertising methods in this era. It actively helps you acquire high-quality leads while being under your marketing budget. Whether you are a startup owner or have an established presence within the NZ audiences, outdoor advertising is the best way for increased brand visibility and revenue in the long run.

Outdoor Ad Design Tips from the Pros to Attract Your NZ Audience

There are no ground rules about creating the best outdoor ad. However, to maximise impact, here are some valuable tips for creating the best outdoor branding strategy that makes your NZ brand stand out in the target market.

• Begin with a solid idea

  Before you start creating your ad, take some time to analyse the different aspects of your ad, such as the target audience, geographic location and others. This will help you create a solid plan for an impactful outdoor ad to effectively convey your message to the target audience through the other design elements.

• Keep your messages brief

  Commuters and passengers only have a few seconds to check out the ad and pass by it. If you want to make a solid impact through the outdoor ad:

  1. Ensure to keep the message crisp and straightforward.
  2. Avoid adding long paragraphs.
  3. Prefer adding a line or two with creativity that can steal all the eyes amidst traffic and compel the customers to check your brand!

• Avoid Overusing Design Elements

  Too many design elements may look overwhelming for your potential customers. Use minimum graphics, photos, logos and colours that maximise impact to avoid cluttering. You can also prefer a single large photo over multiple short ones to bring a polished and professional look to your outdoor ad to grab the maximum attention of your target audiences.

• Employ large, legible fonts

  Avoid using intricate and small fonts that are hard to read and decipher. Large and clear fonts with adequate transparency are the best way to maximise the readability of your ads. This will ensure that your outdoor ads have the maximum impact on potential consumers.

• Display Creativity and Innovation

  Ditch the standard ads and evoke your creativity to design a unique and memorable outdoor ad. Humour, top outs, side outs, extensions and similar unconventional integrations are ideal for turning all the heads towards your ad! This is one of the best ways to remain imprinted in the minds of your consumers and become the top priority for their future purchases!

Conclusion

Outdoor branding is one of the most influential and impactful marketing strategies for all the right reasons. It works 24*7 for your brand irrespective of the geographic location, unlike other advertising methods wherein you must pay to run an ad. Your brand gets massive exposure from day one as you install your outdoor ads throughout the entire period.

As long as your outdoor ads have all adequate information about your business, you will likely gain a streamlined flow of leads and sales for a long time.

To ensure the efficiency of your upcoming outdoor branding strategy, delegate this crucial task to the professionals and let them handle the rest. The best outdoor branding strategists will ensure that your brand gets the maximum exposure and consumers to justify and surpass every penny spent on this strategy through long-term profits in your business!