Launch Made in NZ product with Label Design

The retail sales industry in the New Zealand market is expected to cross $8.4 billion by 2025, considering the swift growth after the pandemic.

As companies launch more quality products in the market, the industry is getting highly competitive for new brands to survive and generate revenue.

Besides the product quality, your profit generation rate’s next significant determining factor is your label design. Your label design sets your product apart from a shelf full of your competitor’s products.

Hence, it is necessary to invest in good quality label designing services to win the New Zealand retail market and boost your sales in the forthcoming years.

However, creating unique and captivating label designs is a work of art and requires immense patience and strategic steps. 

This is why we have built this comprehensive guide to planning your upcoming launch while creating a stunning label design that will boost your revenue at least 20x in the forthcoming years. Let’s get started. 

Also Read: Product Packaging Design: Complete Guide for NZ Business

How to Plan a Successful Product Launch in NZ Market?

One of the biggest mistakes many NZ companies make is not having adequate preparation before launching their product in the market. Here are some steps to help you plan a successful product launch in the NZ market. 

• Do Complete Research

The first step to any successful product launch has to be building a good business plan that demands extensive research on the industry, market and target demographics. 

Whether trying to sell to the NZ demographics or break into Australian or other countries, you must conduct comprehensive market research before creating your launch plan. 

If you want to target your existing market, start by researching more about your current customers. Please encourage them to share feedback on your products, as this will help you align your launch plan accordingly.

On the other hand, if you are trying to break into a completely new market in NZ, you must start by profiling your new target customers, likely to have different demographics from your original brand.

This way, you can align your strategies according to your target market for a successful product launch.

• Define your positioning

The next step is to define your position statement briefly. Your position statement describes your product or service, target consumers and how it serves the audience’s needs. 

This is excellent marketing material that can also be placed on your website for consumer transparency and shared with the stakeholders for funding, sales and support.

Your brand’s positioning statement is all about your brand’s identity, purpose and what differentiates it from the rest. Here are some fundamental yet important questions you can consider:

1. Who are your target audiences?
2. What do you offer them?
3. How do you offer the services?
4. What is your brand mission and why?
5. How does your product differentiate from its competitors?

• Understand your target audience

Another inevitable step most product launches skip out on is to study the audiences. As we mentioned before, audience research is essential to your product launch. 

If you do not know your target audience well, how can you launch a product that will attract them? Instead of going generic with your label designs and other elements, start narrowing your options. 

Conducting target audience research may look time-consuming, but when done strategically, it will eventually boost the effectiveness of your product launch.

• Brand and Label Design

Without a quality brand and label design, you are instantly downgrading your products in the NZ market. Irrespective of their efficiency and beauty, skipping this step makes your products look amateur. 

Hence, it is essential to choose the best brand and label design agency to cater to your brand requirements in carving out a perfect brand and label design. 

A brand and label design helps to make the first impression on your consumers memorable, boosts brand recognition, adds quality to your branding, and is a high-converting marketing material that is used for advertising newly launched products. 

• Launch

Launching a completely new product in the NZ market may seem exhilarating. However, once you have figured out the steps mentioned above, proceed on to launching your product and working towards your promotional strategies to boost the visibility of the new product and research the target customers.

Designing Process of a Perfect NZ Product Label Design

The importance of building the perfect NZ product label design is invaluable and inexplicable. With the right steps, you can build an incredible label design that will make a long-lasting imprint in the minds of your customers and contribute to your sales over time. Let’s check them out.

• Research

The key marketing principle of building a successful NZ product label design is to know who your target market is. Before you launch your product, you must conduct robust research about your target audiences to know their interests, likes, dislikes, challenges, requirements, pain points and other elements.

You may want to segment your target audiences based on demographics such as employment, education, income, marriage rates, age, and other aspects to get one step ahead in making an appealing product label design for your brand.

• Define Dimensions

The next important step is to define the dimensions that your product label is to be made to. Connect with your supplier about the ideal dimensions for your product label, and this way, you can create designs that correctly align with your products and other marketing copies.

• Pick Important Information

You do not want to overboard your consumers with tons of information about your brand in the label designs. On the other hand, too little information on the label may make your brand look shady or non-transparent. 

The key is to strike the right balance instead of cluttering or confusing your consumers. 

Put yourself in the shoes of your target customers and look for possible questions that your target consumers may have when they search for products in your industry. This way, you can address the right details in the label instead of adding too much or too little information.

• Select an Appropriate Font

Your product label design must have a quality font reflecting your brand values and mission. 

Anything too eloquent or bland may risk the chance of readability and even mislead the consumers. 

This is why relying on professional label designers will help you choose the right font which will suit your brand and your label imagery well.

• Pick a colour palette

Like choosing the right font, you may want to explore the colours but remain true to your overall branding. If your other product labels have a mix of black and white, you do not look for completely contrasting colours such as yellows and others. 

Focus on being consistent with your brand voice and evoke emotions within your customers with the right colours.

• White Space is the Main Focus

Covering your entire label with popping colours may look harsh on the eyes. We emphasised the need to choose a particular colour palette and stick to it. However, even after adding your brand’s colours to your label, you must put the white space as your primary focus. 

This is where your designer does the magic. The white space is excellent for the blocks of writing and adding another informational aspect of your product to the label. Hence, utilise the white space wisely.

• Continue to be unique

Sure, you can look for your competitor’s label designs for inspiration but ensure to maintain originality. 

You don’t want your consumers to call your products a dupe of your competitor’s products.

Your label design should look new, memorable and original – something previously not present in the NZ market. 

Also, copying others’ label designs can put you into legal situations with your rivals. Hence, the goal is to create something unique that will catch the eye of the consumers and make your brand stand out.

• Select a Reputable Printing Company

This is a crucial step as you don’t want to spend your hard-earned money and time on companies that do not offer you good quality label prints. 

Ensure that you choose a reputed label designer such as LDNZ Ltd that helps you get quality product labels for your brand with the right strategies.

What Should NZ Food Product Label Include?  

All food products in New Zealand should comply with the Australia New Zealand Food Standards Code. here are some guidelines by the New Zealand Food Safety you need to consider when creating a label design for your brand:

1. Name of the product and the Type
2. The physical address of your business
3. Best before date and storage instructions
4. Size and weight of the product in the text at least 2mm big
5. Nutritional information in the layout as mentioned in the Code
6. Amount per serving & Amount per 100g
7. Energy and 6 main nutrient components
8. Servings per package and serving size

Other general conditions by the ministry include:

1. Ensure that the label of your product is in English language and has high readability
2. Be transparent, honest and accurate with your product descriptions to prevent misleading your consumers.
3. The information you add to your labels must be proven.
4. You can make nutritional claims, such as the presence and absence of pesticides, but don’t forget to back these claims with proven data.
5. You cannot make health and therapeutic claims in your labels.

Apart from these, check out the comprehensive checklist by the New Zealand Ministry of Primary Industries for a better insight into complying with the laws of the government in regards to your product labelling.

Conclusion

Launching a new product is a lengthy process. You don’t want to waste your hours on product development and marketing just because you did not create a good label design. 
Your label design is a crucial requirement to drive the right eyes to your product and make your product a hit in the NZ market. 

With the tips mentioned above, you can quickly build a complete plan to design and promote your new launch while you monitor the growth over time.

Labelling designs can become stressful considering the different elements and other guidelines. This is why relying on professionals like LDNZ Ltd is the best thing you can do for your brand. 

We have worked in and out with the brands in the NZ market and understand just the right way to attract traffic to your new product launch. Thus, please don’t delay further and connect with our experts to get your product labels professionally designed for your upcoming launch!