21 Social Media Content Ideas & When to Post them

We in New-Zealand have also felt the heat of pandemic, which has made us realize about the value of social media platform and its impact when people are spending so much of time on social media marketing.

When we talk about a marketing company or anyone who is doing DIY with their brand on social activities, the most challenging part is to identify the fresh content—social media content and ideas something creative on an everyday basis on multiple platforms.

That’s because fresh and creative content will engage users’ attention and keeps them informed. People will be excited to watch what you post next.

Ultimately, you want to be able to convert your social media followers into customers. To make our unique existence of social media, we should also focus on our rich heritage features which will enhance our brand image. 

Elements such as Maori art, fern style images or fonts, pastel colours, honesty in brand communications, 100% NZ, 100% purity, Made in New-Zealand mentioning origin the whole creative and engagement should reflect our country’s value propositions. Make sure your activities are the latest and as per trend which will always help you to stand out.

Let’s checkout 21 Social Media Ideas to Keep Your Accounts Fresh

1.Run a Contest or Giveaway

Contests and giveaways have always motivated people to take part in competitions their participation boosts engagement among existing followers, and excellent work will add new subscribers also. 

Make sure contest details are explicitly communicated so that there is no controversy or confusion among the audience. Simple structure, process and overall norma should be mentioned openly mentioned.

2.Host an Ask me Anything.

Posting on Instagram ask me Anything Questions to their story is the best way to open the door for your followers and to remove the communication gap. Here they can get to know your brand more closely and anything that’s how it works. 

Quite funny and exciting questions will develop to do a job of holding back your followers and entertaining them.

 

3.Videos

64% of customers purchase products after going through social media platforms. Videos have always been exciting and convenient compared to static posts or text. Social media videos generate more than 1,200% more shares than images and text combined.

But make sure videos are short and straightforward so that they communicate to the point.

 

4.Company news

Who doesn’t like being on the news, so make sure keep your audience looped in whatever your brand is up to? Can be new promotional activities, launches, brand history, new technology acquired, achievements plans everything should be displayed with senses of humour and refreshing notes.

 

5.Relevant Statistics

The fact and original data that provides essential insights into your operations or your industry, share those highlights on social media. Inspiring quotes, stats when shown in video format is enjoyed by netizens. If data is shared info graphically, that will always catch the eye-sight.

 

6.Articles and blog posts

You can share all relevant company articles on social media platforms where you can share highlights of trending company news, the opening of vacancy overall industry changes and updates.

Company articles/blog, share the content to your social media feeds with direct links where you can. 

 

7.Your company staff

Affinity is significant to make your brand live and breathe. People love when they watch real-time employees, employers and all people who are in the company as it connects emotional and sense of belongingness. 

Festival day photos, some productive interviews, short clips of the back of stage movements, and one to one sessions many more will help to develop space in the heart of netizens.

8.Behind-the-scenes looks

As the name says, these are all short scenes which highlight the most real happening behind the scene. Candid and untouched with any professional incidents, which makes people happy and improves their loyalty.

You can take your audience through what actually happens when we plan a process, strategic view of office and people working there.

 

9.Influencer content

There is a boost in influencer marketing, and yes, it does work productively. There are many influencers on social media, but you need to check out and analyse a correct influencer type as per your industry and product. If it’s a make-up product, then a beauty blogger can help so on.

10.Product photos/Videos

We always check the electronic product at showroom if it is working correctly or not same way your social media platform should also show up the product and it’s functioning through videos which are a most effective way of presenting your brand.

Make sure to show the value additional and USP of product which can be done exclusively when you display the image or video of the product.

11.User-generated content

It can refer to images, videos, pictures, testimonials, blog posts, tweets, blog posts, and everything in between which is the act of users promoting a brand instead of the brand itself.

It is merely the type of content created and uploaded on social media by fans who are pure by heart and don’t mean to gain anything out of it.

12.Collaboration with another Brand

Teaming up with other brands on social media is always a fun task where the generation of fresh ideas and higher return-on-investment. Make sure both brands have defined roles and responsibilities with a balanced workload. Lot of benefits such as fast brand building save time, increase leverage on skills and expertise many more.

13.How-to’s & Tutorials

How to do tutorials are a great way because people do connect easily to such video where you are teaching them something. 

Make sure you create your niche so that audience can get something which is not available at other platform or person. A lot of technical oriented and food-related industry make productive use of this.

14.Go Live

Live video on social media generates a weekly series or show which can be traditional or calling some guests. Instagram, Facebook, Twitter and Snapchat are having options for going live. 

Find the right platform which will work best for you and where you will get the most views from your audience. 

15.Make a Meme

People enjoy and laugh when they see memes they are funny and are irresistible for any kind of audience. 

Gifs are also a great way to communicate brand personality and stay trendy as per the changes happening around.

16.Take Advantage of Trending Topics

The only thing which is constant these days is “change”, and yes trends keep changing but especially on social media one should be smart enough to understand the correct

17.Infographics

Infographics increase web traffic by 12%; hence your content strategy is basically a no-brainer! The best way to reach your audience with this type of visual content is through social media.

18.Previews and teasers

Everyone loves to see new stuff at first which is about to launch. By consistently sharing posts and shows off new products or features, it will create a boost in engagement and excitement. 

Your audience will know to go to your social channels to find your latest developments.

19.Client feedback

Your clients are your best criticizer hence ask them the feedback on your social media accounts and its on-going, or offer regular customers a discount for their feedback and then share it. 

Highlight positive reviews and feedback which will gain the right word of mouth for your brand.

20.Tips and tricks

All love which is given free of cost so provides some useful tips and tricks which will make their same work better and productive. I am sure this will keep the audience connected to your channel and gain traffic.

21.Conduct Polls

Engage your followers and audience via polls and surveys on most major social media sites now: Facebook, Instagram Stories, and Twitter and always keep them funny and engaging.

Best times to post on Social Media Platforms

There were 3.60 million social media Kiwi users in or country as per January 2020. The total number of social media users here has drastically increased by 123 thousand (+3.5%) between April 2019 and January 2020. Social media penetration in New Zealand stood at 75% in January 2020. 

Looking at these opportunities, one can understand how vast and opportunist this industry has become hence make sure Aussies and Kiwi know each precise information. One of which is the best time to post on social media as per their platforms.

1.Facebook

B2B Brands

Best time to post -between 9 am to 2 pm

Best days to post – Tuesday, Wednesday or Thursday

 

B2C Brands

Best time to post -12 pm

Best days to post – Monday, Tuesday or Wednesday

2.Instagram

Best time to post -between 12 pm to 1 pm

Best days to post – Monday to Friday  

 

3.Linkedin

B2B Brands               

Best time to post – 7.45 am,10.45 am, 12.45 pm and 5.45 pm  

Best days to post – Wednesday followed by Tuesday

B2C Brands

Best time to post – 7.45 am,10.45 am, 12.45 pm and 5.45 pm  

Best days to post –Monday and Wednesday

 

4.Twitter

B2B Brands               

Best time to post – Between 9 am to 4 pm  

Best days to post – Monday or Thursday  

B2C Brands

Best time to post –12 pm to 1 pm   

Best days to post –Monday to Wednesday

5.Pinterest

Best time to post –8 pm to 11 pm

Best days to post –Weekends are best to publish compared to weekdays

It is also very critical to check on a few other essential things when you decide the best day and timing to post as per medium. It can be subjective because it entirely depends on a few other things, so make sure you go through below points also:

• Know your target audience
• Do trial and error with content and post which will give you best
• Use active and right tools
• Check out location
• Track competition on social media
• Research

CONCLUSION:

Looking at some of the substantial social media statuses of our country, such as:

Kiwi social media users are always open to connecting with brands which are having an excellent value-based reason to be using social media understand who they’re engaging with, and what they’re interested 

40% of New Zealanders have been contacted about a potential job opportunity via a social media network 

Kiwis use Social Media for purchase recommendations 92% of Kiwis trust recommendations from their peers and 90% of Kiwis between 18 and 39 now use social media.

These are numbers which tell us the future potential of this industry hence make sure you check out and try above-given suggestions which can always be an effort of trying and trying until you identify the correct stroke and then there is no looking back. 

We are a leading and expert digital marketing agency, and we can help by strategizing your correct plans in social media as per your industry and help you gain competitive advantage.