Label Designs for New Zealand Wines

Wine is one of the earliest known alcoholic beverages tracing back to 6000 B.C. Its intoxicating effects have influenced so many ancient civilizations – China, Greece, Rome, Egypt. Spread of wine culture spread westwards with France and Italy becoming citadels of wine connoisseurs. Most of the wines are made from European variety of grapes like Pinot Noir, Chardonnay, Cabernet Sauvignon, Merlot and Gamay etc.

New Zealand wines from Marlborough and Hawke’s Bay are the New World Wines which are made outside traditional European regions. The NZ wines have a respectable recognition and classification. There are certain rules and regulations which are mandatory for designing the labels of wine bottles in New Zealand.

Label design for wine bottles are an important part of marketing and promotion for wine brands. Wine bottle labels are often understated with a subtle reference to it character and flavors. Simple and sophisticated styles are the trends for the artwork. Vintage wine labels are more elaborate with emphasis on their history and background. Labels designs often guide and advise the wine connoisseurs about the best food accompaniments with the wine depending upon taste and flavors.

Many boutique wines have personalized labels for each batch of wine. Here is a list for your inspiration:-

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