Wine Bottle Label Design Complete Guide

Many people adore wine, and once in their lifetime, they had to face a challenge while buying a bottle of wine. Colourful bottles with their origin speciality, their benefits, age, and price are what you get stuck and confused.

The most known manufacturer of wine markets are in Europe: Italy, Portugal and France with the highest consumption per capita at 35 litres per person/year, 23.9 for the country of Australia, 9.9 for the US, and just 3.5 for China. Europe remains the world’s consumption centre, at 58% of volume and 50% of the total value.

The wine markets in the USA, China, and France are the largest producers, and also their population is high. When you get into a wine store with a specific budget, there is many things to look around and tough task to select and finalise a few from that.

Many people prefer having wine; there are many varieties of wine lovers and wine experts, but what attracts initially the most is the wine label design.

Hence, both a label and wine packaging determines the buyer’s choices.

In the wine industry, branding and marketing of wine are mostly proposed along with the wine labels.

Let us understand the significance of wine label design in wine industry:

TARGET AUDIENCE 

Before planning any marketing and branding activities, one most important thing is to conduct research and understand the target audience.

A wine label needs to communicate whether the wine is targeting young people who like the original and fresh taste or who prefer and relish the traditional products with a long history and class.

The target audience and their characteristics majorly influence the packaging design. The oldest winery acts as an asset that the manufacturer who can benefit when adjusting the prices of wines.

Wine label design Elements

1.Colour

The type of wine majorly influences colours; there are a variety of wines and their own uniqueness about them. Red and red are thought to be rich colours, and many wine labels will include these colours.

Australian brand Jake Busching has a blueish label, with the colour palette which will remind you of grapes. Instead, it attracts the consumer with the terrific imprint, and its minimalism is also understood as bold colour mashups and contrasts

The deep, dark and a subtle, silver print of the brand’s name make up for one of the most excellent wine label designs. Most wine brands with either black or darker shades of blue or – light, yellow, white or beige.

2.Typography

Handwritten letters look more personalised and make the product look more appealing to shoppers looking for a premium brand. It is seen that wine shopping habits of millennial proved they like design which is modern while they hardly bothered for product details.

The artistic illustrations, asymmetrical shape and typography that use contemporary fonts makes label look beautiful.

Regardless of a wine’s actual price bottle can appeal as expensive with elements such as gold foil, embossed labels, high-end graphics, or fancy font—may tend to look more expensive

3.Style/Patterns

The pattern which develops the connection with history and tradition, abstract art, minimalism, modern trends or legacy will add stylish, unique patterns.

1957’s bottle of a French premium wine Nuits St. Georges Cailles Morin.

4.Image

Each country has its speciality in terms of manufacturing wines or their processes; hence they try to reflect that emotion on wine bottle packaging. In countries like Spain and Portugal, the authenticity of the wine is ensured by a seal on the label.

German wine labels design is known for the detail that they can provide in determining the style and quality of the wine. A lot of wine says about the type of grape variety and their geographic origin. Semi-generic designations were standard in countries such as the US and Australia.

In Australia, the wines whose label design does not indicate the name of the winemaker or winery are referred to as “cleanskin” wine, particularly in Australia. source

5.SHAPE

Along with packaging design, the shape of wine bottle also plays a crucial part such as Blood of Grape is heart-shaped, made with an “anatomical” eye for detail.

The most common shape for wine bottles is straight sides and high along with sharp shoulders they are known as Bordeaux while bottles with broader base are Burgundy.

Tall and thin bottles are known as Alsace/Mosel, along with sloping shoulders.

Bordeaux bottle, port, sherry and other fortified wine bottles frequently have a bulb in the neck are known as a port that is intended to trap excess sediment as you pour.

Also Read: How to Start Honey Business in NZ 2020-Complete Guide

Branding for wine Business

1.Brand Identity

The over-all brand guidelines, which are strong brand identities of the brand such as logo, brochure, stationary characters and website, should be consistent. The colour, font, personality, images depending upon the type of wine should align and stay sustained throughout all platforms.

Luxury and classic emotion should be flowing throughout the brand identity, which will help to increase the recall value of the brand.

2.Brand Story 

A Story makes brand interesting, and people start interacting with you when there is a catchy storyline.

Brand story based on facts, descriptive and mentioned on the shape of the bottle as a rep at a wine event, How it started (its history), or the local restaurant, communicate wine’s story with everyone who sells the product.

People will always recall a good story, so crafting the perfect tale about the vineyard, location, and grapes is very important.

3.Brand positioning

When you give something unique and distinct, then it leads to its brand positioning statement. It can be position based on prices, tradition, processes, vintage and many more.

4.Brand personality

It is a process of developing space in the minds of the customer about your brand. Brands can have their character on that basis their illustrations, colours; font style is decided and executed so that brand message can be delivered correctly.

Brand personality can be premium, classic, modern, traditional, mature, pop culture-oriented same as human even wine brands have their nature.

5.Label Design

Wine is a unique industry as it is one of the few packaging goods products that is regulated globally

The designer must have an idea about the complex legal requirements such as bottling lines and how labels they have to be applied. Align images as per the personality of the product even various paper specifications information should be maintained.

If it is required for wet or high humidity environments, this information will help to render correct material.

Wine label should evoke an emotional response and connection with the consumer developing a desire to purchase the wine. Compelling brand story and ability to communicate it with other elements will stand out it from the crowd of competitors.

Overall a brand needs to have a creative and distinctive presence on the shelf to attract the consumer to pick the bottle up.

Don’t forget the importance of back of wine label design.

The back of the wine label design displays the characteristics of the drink like

-aroma

-several ages

-taste

-winery traditional history

-MRP

-date of manufacturing

-origin

-food pairing

-producer name

-the grape variety

-process descriptions

All of the above will make the product more unique and distinct. With the use of stylish infographic and icons, we can communicate all above mentioned boring details in an exciting manner which customer love to read and engage with the brand.

CONCLUSION 

The wine industry is a fascinating world and plays such a vital role in designing. Balancing a twin love of design and wine can be one of the most challenging yet exciting tasks. Hence your label design should successfully evoke more excitement or pleasure than wine. 

It should be memorable and unique that serves as a visual tool, so make sure you label packaging design is best and appealing. A lot of companies do hire professional packaging design agency that is versatile about the requirements of the wine label design.

The branding agency will always ensure your packaging is visually attractive yet satisfy all legal design requirements.