Logo Design Cost in Australia : Complete Guide

Australia is one of the most traditionally diverse societies in the world today. It has essentially a western culture obtained from Britain and influences Aboriginal, Torres Strait Islander, and other residents.

They have an absolutely different tradition in art, culture and intellectual activities. The visual arts have an extended history in Australia, with verification of Aboriginal art dating back at least 30,000 years.

They follow and give much significance to the tradition, which is visible in their various designs and artworks. We can also see such importance in their logo designs and other graphics.

There’s a massive competition out there for customers’ attention. If your brand is unvaried, outdated, or confusing, it would be challenging to grow your business. On the other hand, if you eagerly dashed into initiating your brand, you might put forward an undesirable name, colour or logo.

There might be several creative logo design showcases that are posted across the Web through tutorials and other sources. While these help you generate a powerful toolbox for your logo designs, you need to gain a strong understanding of what makes a logo design best and what you should consider before starting using this toolbox.

In order to understand what a logo is, we must initially recognize the actual purpose of a logo. Then, the design process must build the logo immediately identifiable, stimulating trust, approbation, loyalty and an implicit superiority.

The cost of logo design is another vital factor that made the organizations scrutinize the required mode for their purpose.  The average design cost of a logo varies from 50 AUD to 1,000,000 AUD.

Companies with their capability can choose the method of how to build their logo. Moreover, the cost is affected by many factors that are primarily applicable for novice business people.

Now let’s discuss the different factors which determine the logo design cost:

Factors that Impact Logo Design Cost in Australia

The price of the logo determines by the following factors:

1. Creation Method

A distinctive creative logo is essential for branding a company. There are different mediums available in the market, from online services to detaining a branding agency.

A brief idea is needed before designing a logo, the industry you belong to, your products, and your target audience. If your product needs attention, a professional eye-catchy logo is required. You can approach logo designers who guide you in generating your logo on your conditions for that purpose. In this method, the cost depends based on your approach. You can either make it with the help of online logo makers for $50 – $500 or by turning to a branding agency that cost almost –$5000 – $100,000.

2. Designer’s level

The designer’s understanding of the industry is another major factor that decides the cost. If s/he graduates from one of the top colleges or universities such as ‘Australian National University, Canberra’ or ‘University of Melbourne’, the cost will be higher.

Another element is the level of experience they have in the particular industry. More experience leads to result in higher pay – up to a point. You require creative skills to grow in this industry which is gained majorly through experience.

3. Region

It is a fact that the cost of goods in Sydney is higher than in Tasmania and Victoria’s. The cost of production, cost of competing firms, and marketing strategies used are different in both regions.

Similarly, in view of the logo designing cost, it’s the same. A person staying in Sydney cost a much higher rate because Sydney’s GDP per capita of $86,500 is the highest compared to  Regional Victoria ($50,500), which had the lowest GDP per capita. . Higher the demand and change, the higher will be the cost assigned.

4. The number of corrections

Some branding agencies offer only limited designs for the amount you paid. If you are still not pleased with their plans, then it might affect the final price.

So, while detailing, make sure that you convey your communication adequately. If you are not that assured about your logo, the best option is to approach agencies that offer you unlimited designs.

Make sure that your agency gives you confidentiality and the best deal for the amount so that you can develop a better association with them.

5. Service Package

The service packages are an essential factor to be considered; it differs according to the directions and policies of the agencies.

The working action, payment instalments, the file format and other factors change with organizations.

A professional organization will have a clear portfolio of how to do a project; they will also complete your work within the deadline. However, such organizations have significant expert hands with them, so you need to pay more than other small agencies.

Also Read: Food Packaging Design Benefits & Ideas 2021

5 Ways to Design A Perfect Logo

Creating a logo for your business involves different decisions regarding the colours, layouts, fonts, symbols, etc. In addition, a logo has an important impact on how your consumers will perceive your brand. Thus, in short, you want your logo to be outstanding.

To develop an excellent logo, you need to follow some guidelines:

1. Do it yourself

If you want an outstanding logo, you need to implement a rough outline about it by yourself. Invest time and wealth into it because it’s your plan, so you need to execute what’s there in your mind.

But this method cannot be done by everyone because time and skills are two main essentialities to execute it. If you don’t have much expertise, you need to invest a lot of time in it. In such situations, we realize the significance of branding agencies and other sources to get your job done at the best level within a short span.

• Canva:  It is a graphic design network used to create social media graphics, posters, logos, etc. In this platform, you can work on your logo, execute it yourself if you have clarity about it.

The program has more than 1000 logo templates to personalize and lets you download your finished work as JPG, PNG, or PDF. Canva Pro is $119.99 annually or $12.99 monthly.

2. Online logo maker

Another best method to make your logo is by online logo makers. If you are not able to purchase or learn design software, logo makers might be the inexpensive option available in the market.

• Logo Maker:  It is the #1 logo maker organization in the world. Trusted by more than 20 million companies, they make it easier for users to find the best logo for their business. Moreover, they have hundreds of fonts and colours to choose from for the design.

3. Crowdsource the design

The particular method involves acquiring work, information, or judgement from many individuals who yield their data for your demand via the Internet, social media, smartphone apps and other sources. It can be in the formation of paid or unpaid, depending on the condition.

• 99designs:  It is a Melbourne, Australia-based organization founded in 2008 that employs a freelancer platform for connecting graphic designers and consumers. One of the best logo design companies that result in getting you multiple high-quality designs to select from them.

Logo design pricing starts at 299 AUD and goes up to 1,299 AUD. Higher priced packages come with more logo concepts and higher-rated designers.

• DesignHill: It is the world’s top creative marketplace that caters to the creative needs of businesses and individuals alike who can source high-quality designs from professional designers and unique products created by independent artists.

In DesignHill, crowdsourcing a logo starts at 199 AUD. You can set a higher budget if you want the attention of top listed designers. Although you can select the contest duration to suit your needs, you’ll have to pay the cost in advance.

4. Freelance logo designer

From a freelancer, you will get specialist and professional logo designs. The vital advantage of using them is that they have significant experience employing unlimited industries, and their exposure is vast.

• Fiverr: An online marketplace, Fiverr is a freelance service from Israeli. The organization provides a platform for freelancers to offer services to customers worldwide.

First, you need to set the style, file format, price range, and design deadline. Then, you have to pay a designer in advance for their work. The cost is typically 25 AUD to 150 AUD per hour range (subject to your currency).

• Upwork:  It is the world’s work marketplace, connecting millions of businesses with independent talent around the globe. It rebranded as Upwork in 2015 from Elance-oDesk, and the company’s full name is now Upwork Global Inc.

Promoted as the most prominent freelance exchange globally, most designers will charge between 10 AUD and 200 AUD per hour. The best part is that you have to deposit the amount once designers complete their job.

5. Logo design Agency

The most desirable and expensive logo option is to hire an agency to get your work done for you.

It is the best option as you’ll get your work done by professionals so that you’ll get the best quality designs in return.

Here you can get small economical agencies doing an outstanding job also provides you unlimited modifications and multiple concepts.

The significant advantage of approaching them is that it might change your aspects and help you to modify your existing plans. If the cost is a barrier – it’s an investment where you’ll get the best quality result in return.

We, Logo Design Agency, has been in this industry for more than ten years, creating distinctive, creative logo designs and other designing services exclusively for corporate branding. We are also specialized and have done different custom works, majorly on Aussie and kiwi style logos. 

While choosing an agency, there are certain things to keep in mind:

• The deposit: If you have any issue regarding the security with paying money in advance, go through the organizations website. You will be able to understand the companies overall experience in the market and the process through which they execute the projects.

For us, we’ll only accumulate 50% of the amount in advance, where we’ll give you unlimited alterations and multiple concepts within few working days itself. If you have any scrutinies with regards to the payment, you can reach us.

• The contract: Not all agencies will have the contract. It’s mainly dependent on a company’s terms and conditions.

As a designing agency, we don’t have any contract while taking a project. Instead, we follow a contrast portfolio where we give more significance to the faith and satisfaction of our consumers.

• The time: The essential thing is to make your work done within time. Make sure that you give considerable time so that you’ll get the best results from them.

As mentioned, we follow a pattern where we’ll promptly give you the first trials of designs after beginning the project. We ensure that you’ll receive your final files within the specified period. We are achieving this success for the last specified years.

Average Logo Cost In Australia

1. Basic Logo Design Price

• DIY/ Logo Makers: $0 – $50
• Logo Contests: $50 – $500

2. Mid- Range Logo Design Price

• Offshore Designer: $100 – $250
• New Freelancer: $100 – $1000
• Experienced Freelancer: $1000 – $5,000
• Reputed Freelancer: $5000 – $15,000
• Small Design Studio: $5000 – $30,000
• Mid-Sized Agency: $5000 – $50,000+

3. Premium Logo Design Price

• Branding Agency: $50,000 – $100,000 (includes strategy & global brand distinctiveness)
• A reputed global Branding Agency: $100,000 – $1,000,000 + (typically includes strategy & global brand identity)
• World Renowned Designer: $100,000 – $1,000,000+

Which one to choose:

It doesn’t matter if your company is a start-up; a logo is a base for building your brand identity.

Once you have an idea, execute how you’ll exhibit your brand in the market, both offline and digital. Then figure out what logo design package is the best for you.

As discussed, various options are available in the market. But what holds you in considering the best choice for your requirement is the budget.

With 100 AUD end, you could design your own logo or personalize a template if you have some editing skills. If you are not able to purchase design software but still want power over the process, it might be your best option.

Still, have more to spend? You can approach design crowdsourcing or hire a freelance designer or agency as it would be a good fit.

Conclusion:

In this blog, we majorly discussed logo designing, elements involved in determining the cost and methods of designing a professional logo in Australia.

Here we discern that you can even create it yourself if you have a rough sketch of your logo. We have also discussed various digital platforms where we can get our work done.

A logo is one of the most prominent branding investments a business can create. Therefore, make sure you invest it in the right people so that you’ll get the best result as an outcome from them.

If you are still having queries regarding logo designing and costing, you can contact our branding agency. We do exclusively specialised custom work of Australia and Kiwi style logos.

Always make the best option to make your company unique from others. Whatever option you choose, we wish you the best in the logo–making journey.