Logo and Brand design cost in New-Zealand?- Explained

In our 12 years experience in NZ Business branding, we have come across many budding entrepreneurs and many established businesses that are always curious about “How much does logo design cost”? in New-Zealand. We have been answering this question from many years, so that’s what made us elaborate more on the same topic so that many people can get aware in detail.

A productive brand strategy with your brand vision is a plays a vital role in increasingly competitive markets. But what is “branding”? it is how you convey your brand story with your customer that it stays with them.

A most crucial part of your brand is your logo; it is your face of the company. It’s the visual style of your communication. It is the tone of voice you render or style of writing. It’s the type of fonts and photography used and the feel that this all creates.

When is it so important, then why don’t we jump into some most frequently asked and curious questions about the logo in New-Zealand?

Finally, the wait is over, I am answering it.

What is the brand logo? Why it’s required? How much does it cost? How it is designed, and what mistakes to avoid while outsourcing a logo?

On the internet, when you will Google articles related to these topics, you will find many blogs, but there was no detailed article on design cost in New-Zealand.

Hence as a responsible logo design agency, we thought of elaborating details and how the structure works in such a way that will yield maximum benefits to your brand.

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I am sure whenever you see a creative and attractive logo design, one thing which quickly pops in your mind will be “COST”.

Each company is different and depending upon if its start-up or an MNC, its need and capacity to pay will be different, and we accept it as the reality of the market.

WHAT IS A LOGO?

It is a graphic mark, emblem, or symbol used to aid and promotes public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. Source

A logo is a picture/ icon/ drawing or a text-based that is used by a person, group, or company to mark their identity. A wordmark, or ‘logotype’, is a logo made entirely of a word or words it can be a product name or brand name.

I am sure you must have seen and heard a lot about the importance of the logo; hence I will start with showstopper topic. What is the cost of the logo?

What is the price for designing a brand logo in New-Zealand?

As I have already told you, the cost of the logo will be dependent upon what solution you choose to go ahead with depending upon your company size and need.

Like many, if you are one of those who say, hey I can get my logo designed way too less than that then need to be brutally honest with you.

They try to understand it’s a service sector; hence it’s apparent that you will get ample of designers at an extreme lowest cost also you will never get CASE STUDIES, PRESENTATION< BRAND STORY and EXPERIENCE there.

Logo designing is not just adding icon or text with beautiful colours; it needs to communicate your brand values and personality.

If you come across such a design agency who is versatile with above elements, THERE YOU ARE AT RIGHT PLACE.

MORE DETAILS ON COSTING AS PER DIFFERENT LEVELS:

1.BUDGET LOGO DESIGN COSTING:

• Online logo makers and fresher designer : $0 – $20
• Logo template: $10 – $100
• Online logo design Contests: $50 – $250

2.FREELANCER MID-LEVEL LOGO DESIGN COSTING:

• Beginner Freelancer Designer: $7 – $60
• Junior Freelancer Designer: $20 -$100
• Mid-Level Freelancer Designer: $100 -$250
• Expert Freelancer Designer: $200 -$600

3.AGENCY LOGO DESIGN COSTING:

• Small Branding Agency: $250- $550
• Mid-Level Branding Agency: $550 – $1200
• High-level Design Agency: $2000 – $5000

Now you must be wondering why few logo design charges are so high? The simple answer is “LOGO DESIGN PROCESS”.

Along with process other significant factors which justify the high logo cost is as below:

• Company type and size
• Experience and skillset
• Upgraded Technology
• Excellent Clientele Case studies
• Professionalism, Expertise and Trust
• Whom are you hiring

THE COST OF BAD DESIGN IS ALWAYS HIGHER THAN A GOOD DESIGN COST, so make sure you don’t ignore significant traits in anybody you plan to work.

OUR EXPERT ADVICES: If you want me to help you to identify the best option for you, then please continue reading.

LOGO MAKER – COMPLETELY AVOID

If your is not your DREAM or SOUL then not to worry you can go ahead, but if you are a long term visionary then don’t fall for free logo design because there are many such tools which offer free of cost.

It’s not the right solution because they are random designs used by other 1000+ times by others; hence they don’t have any originality, nor they are authentic. In the end, the logo is your brand face, so it has to be unique, and something creative cannot be made in just 5 mins.

Some of the bad logos

Beginners/Junior Designers

These are the designers who are freshers and are hunting for projects to experiment and improve skills. When you give them your logo to design always remember it’s their experimenting journey which takes only 2-3 hours of the timeline.

• If you feel you are not sure about your business, you can take this risk.
• As inspiration, they do copy work and provide you with the unoriginal craft.
• Least market or industry experience
• They don’t follow any professional agreement based process.

MID LEVEL DESIGNER

These are kinds of designers who have gone through courses learnt designing art along with its tools and technicality, but now they want real-time market projects.

To obtain such experience, they need to work on projects which are the reality of the market, and they avoid using on a contract basis.

Their duration taken to submit work is higher compared to the above levels because here they invest time and work on concept usually two days are assumed to provide logo design work.

Expert Designer

As the name itself is enough to justify him, he will be knowing what to do, how to do, and he ensures he confidently showcases his skill through his work.

Lots of good reviews and his portfolio itself will be enough to speak about his skillset; his excellent clientele list will be impressive. He will have his own systematic logo design process, which is the best part of it.

His designs are seen in the market, which he will show you as his testimonials. Overall, his personality will have a lot of positivity and confidence.

They never hesitate to work on contract basis and proceed work with 50% advances.

It takes almost a week to a month for an expert to design the brand logo.

Design Agency

Few people from expert designer level and few from mid-level designers together start-up design studio where they start taking projects and are consistent with good results.

They are hardworking people as employees are less, but they have the trust of improving client base.

They do have a good portfolio and their successful logo design process which is structured by them.

They are commitment-oriented, and you can trust them if you have a budget crunch, but still, you need an excellent job as they work on a contract basis so as not to worry.

It takes 2 weeks to months to make a logo design.

Big Agency

They work with MNC’s, and they have a bunch of big projects in their kitty.

Their motive is to strive for perfection; hence they ensure client’s needs, requirements, conduct market research because, for them, their portfolio means a lot.

They work majorly based on referrals and word of mouth as their work is excellent.

They have rich experience of working in different industry and product types which makes them best.

Starts with a contract of 50% initial payment to proceed with work

It takes almost 5 weeks to months to make a logo.

YOU SHOULD HIRE – They give their 100% and treat your brand as there, ensure your launching is done correctly and also check in on your post-market launch review.

When we discuss more prominent companies, there is one thing in the standard “LOGO DESIGN PROCESS”.

Logo design process

BEST METHOD TO ADOPT:

1.One on One with client

Discuss casually with the client about his vision, mission, culture, USP, target audience, try to understand his psychological around his brand.

Share your work according to his industry with him as reference.

2.Share quotation and contract.

Then as per his needs and requirements share pricing quote on his official mail id along with the contract which will cover payment process as well as a confidentiality clause. Once signed by both parties, the process moves ahead to the research phase.

3.Research

Conduct brand SWOT, market, competitor and industry analysis and understand where your client stands now and where he needs to reach

4.Design concepts

Based on research designing of concepts starts, brand story, brand guidelines are considered while exploring concepts. Typeface, colour, images, shape everything is taken into consideration here.

5.Presentation

Once concepts are ready, then multiple images are presented in front of clients—their feedback and suggestions are taken into consideration.

6.Revisions

As per client feedback changes and modifications are done if a new concept asked it is processed with more number of days compared to a few revisions.

7.Final delivery

Once the client approves all, the other 50% payment is expected to flow as per contract, and then final files are shared with the client. Usually, the editable files are shared, which can be AI, CDR, JPG, PDF etc.

CONCLUSION

Ensure you get your logo done from authentic designers or agency who is available on social platforms, conduct proper research about them through their google reviews, ensure you read contract correctly to avoid any misunderstandings later.

I have tried to cover maximum points through this article, but still, if you have any advice or suggestions, you can always connect me.