Creative Dairy Packaging Design For Inspiration 2020

Today when we enter into any supermarket there are enticing varieties of dairy products available in store freezer. Traditionally yoghurt, milk, cheese and butter were known by their product names but today they are identified by their brand names. The fast pace of life and change in customer preferences have increased the consumer’s demand for packaged food. Not only the varieties of dairy products have been growing over time, but their shelf-life is also increased. Reason – lots of development have been done in dairy packaging to preserve dairy products from internal and external conditions.

Increasing health conscious customers want nutritional and health information on packaging design which should satisfy the FDA labelling regulations. The dull and boring dairy packaging is no more in demand while vibrant, fresh and creative products are in demand.

1.MILK

Milk packaging design is based on category of milk and fat content of each brand such as whole milk, non-fat, skim milk, organic many more. White remains the most dominant colour of milk packaging as white symbolizes the sign of purity and health value. Blue is another colour which is used because it is associated with trust and faith. White and gold colors, make milk packaging look premium and elegant.

Milk designing is influenced by its target audience such as if it is flavored or vitamins enriched milk then it should involve images, colours and graphics as per kid’s preferences of art.

To display natural farming patterns handmade or line art illustrations will render the feel and emotion. Logo, source of milk, splashing of milk is some famous images used in milk packaging designs. Quality design will always involve brand identity through its packaging design. To establish environmental friendliness, the package should contain an image of grass, cow, village house, and clay pots.

source: “behance.net/gallery/58329991/DOODAWON-Goat-Milk-Package-Design?tracking_source=search%7Cmilk%20packaging%20design”

source: “behance.net/gallery/75276753/N1-SUET”

source: “behance.net/gallery/65389177/Diamond-”

source: “behance.net/gallery/80728805/OSM-Mleczkowo-milk-packaging?tracking_source=search%7Cmilk%20packaging%20design”

source: “behance.net/gallery/67545813/Milk-packaging-ink-illustration?tracking_source=search%7Cmilk%20packaging%20design”

source: “behance.net/gallery/86983889/milk-packaging?tracking_source=search%7Cmilk%20packaging%20design”

source: “behance.net/gallery/67944037/Celebrating-60-Years-With-Pegah?tracking_source=search%7Cmilk%20packaging%20design”

source: “behance.net/gallery/44718379/Mascot-Redesign-for-Mountainside-Farms”

source: “behance.net/gallery/88656575/Visual-branding-for-brand-of-milk-Ridna-zemlia?tracking_source=search%7Cmilk%20packaging%20design”

source: “behance.net/gallery/46505033/Zdravushka?tracking_source=search%7Cmilk%20packaging%20design”

2.CHEESE

Packaging design depends on types of packaging if its triangular cardboard prism, truckle cheese packed in paper with a round label or is gift box made with wood. With wide range of multi-flavours and texture the images are highly influenced on the basis of if cheese is low-fat, buttery nut or milky attributes. The origin of cheese and packaging design illustrate cheese dressed up as a gourmet offering or turned into a fun snack, or main course should be displayed through brand communication and graphics. Packaging is the link that connects a product’s story and points of difference with consumers, giving shelf presence and drive buying decisions.

source: “packagingoftheworld.com/2019/04/planinski.html”

source: “behance.net/gallery/66118597/Van-Gold-Traditional-European-Cheeses-from-Belarus”

source: “packagingoftheworld.com/2014/06/topfood.html”

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source: “packagingoftheworld.com/2017/06/dynasty-daily-farm-concept.htm”

source: “behance.net/gallery/7214167/PACKAGE-DESIGN-FOR-SOPEXA-ROQUEFORT-CHEESE”

source: “behance.net/gallery/75995971/Schotten-Cheeses?tracking_source=search%7Ccheese%20packaging%20design”

source: “behance.net/gallery/77224509/Minas-Rio-Logo-Cheese-Packaging-Branding”

source: “behance.net/gallery/80629045/Port-de-Kalleh-”

3.BUTTER

Brand identity of butter packaging is majorly influenced by the type of category it is involved. If it is home-made, salty, sheep/Goat, unsalted, organic, 0% fat and many more add packaging elements play crucial role. Illustrations and content will depend upon these packaging elements. The idea of butter packaging should be to introduce very convenient single-serve butters which are travel and space friendly. The colours in butter packaging have a lot to do with flavours and contrast colours are preferred which will be visually appealing. The brand logo, nutritional information and tagline as per brand positioning acts as crucial input in butter packaging design.

source: “creativesect.wordpress.com/2012/09/12/baees-des-farm/branding_02_06”

source: “packagingoftheworld.com/2015/07/butter-plus.html”

source: “springfieldbrand.com/product/4138054999/”

source: “contests.gdusa.com/2018-american-package-design-awards-gallery”

source: “1hqglobal.com/news/awards/valio-butter-design-becomes-finalist-in-world-dairy-innovation-awards”

source: “goodeggs.com/sfbay/cloversfbay/organic-salted-butter/545154c120a07902000047db”

source: “walmart.com/ip/Land-O-Lakes-Salted-Butter-Sticks-16-Oz-4-Count/10291058”

source: “gallery.wacom.com/gallery/61245711/Butter-packaging”

4.YOGURT

Today yogurt products are all about flavours that are seeking attention of wide target audience such as woman, males and even kids. Based on flavours the colour, images and content is dependent. Increasing health conscious audience has made brands to focus on their product health benefits and introduce fruit based yogurts such as pomegranate or berries.

Yogurt is also indulged as popular dessert hence packaging should act as silent sales person that will reinforce you to pick brand from shelves.

Images are influence by benefits, Ingredients or actually product illustrations are rendered on packaging design. Packaging is also influenced by individual serving concept as people enrich their cravings with on-the-go serving which is hassle free.

Designing theme should be simple and straight-forward in order to communicate effective brand messaging with target audience.

source: “behance.net/gallery/76085811/Aplos-Greek-yogurt-with-fruits?tracking_source=search%7Cyogurt%20packaging%20design”

source: “behance.net/gallery/87384121/Milkaut-?tracking_source=search%7Cyogurt%20packaging%20design”

source: “behance.net/gallery/87760775/Yogo-Yogurt-Packaging-Design?tracking_source=search%7Cyogurt%20packaging%20design”

source: “behance.net/gallery/49881619/EcoGreco?tracking_source=search%7Cyogurt%20packaging%20design”

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source: “packagingoftheworld.com/2019/11/pnar-light-yogurt.html”

source: “packagingoftheworld.com/2019/08/vita-yogurts.html”

source: “packagingoftheworld.com/2016/02/danone-pro.html”