7 Website Design Mistakes Small Business Make

Whenever we plan to purchase any product or want to gain brand details and specifications, the first thing we check and visit is their brand website. Website is the first thing of brand authenticity, and consumer gains a sense of assurance once they visit the site. A unique, creative and compelling website is not an option anymore, today in 2019 website is a mandatory element of any organization irrespective of their business size.

Due to monetary crunches lot of small scale business owners designs their websites with the motive of gaining more control over projects. Unfortunately, their efforts are not appreciated due to no productive results. Due to a lack of understanding regarding Maori web design concepts brand end up creating a less ideal website.

A wrong website can make a brand lose a lot of money, and in the long run, its ROI impacts drastically. Website design is an art which should be a combination of aesthetic look as well as functionality. In a way, it should be enjoyable, navigable, interesting and user-friendly. To achieve these objectives, every website designer should follow specific unspoken rules and should avoid common mistakes such as below:

source: blogwritr.com/common-web-design-mistakes-that-your-small-business-needs-to-avoid/

1.Placing urgency over the understanding target market

Business owners think website design NZ is not a big deal, and with essential information, it can be framed quickly, but that’s not true. Urgency leads to wrong construction of the website, and the brand has to identify its target customers in the first place. If the target audience is older demographic or younger, this has to be analyzed and researched before starting the designing process.

If older audience then font should be more prominent and fundamental clarity should be mentioned. While if it is for younger demographic, then the brand should design website which is smartphone compatible. If it is for kids, then vibrant, playful and cheerful colours, images and layout will create its distinct image. Don’t make a mistake of targeting everyone, be specific and plan accordingly.

source: redmallard.com/the-importance-of-understanding-your-target-market/

2.Too many things at a time

When a kiwi website is full of crowded images, tons of business messages and multiple colours it will end up leaving visitors confused and complicated. Your designs should not just focus on attracting users but also should get them to the right place once they reach on the homepage. Designing should not be too flashy as they do not go well with tablets and mobile phones.

When a client is visiting your website, he knows why he is there, and what he wants. If within three seconds, they fail to figure out what to do next, they will leave your website. So make sure too many things are not reflecting at a time.

source: gecosoft.at/blog/zeiterfassung-in-stundenminuten-versus-industrie-minuten/

3.Out-dated content

There are many necessary and very important information people want to see on your website homepage. As per surveys, 86% of visitors want information about brand products and services, 64% expect to have your contact details and 52% want to know about your business. Source

If any addition of services or products make sure to add them in the website, if blogs make sure to keep posting updated and trending blogs according to your industry. Avoid placing links to your facebook or twitter pages if you have the small following list. This might create negative impact where people may end up not hiring you just by thinking business is too small.

source: 360webdesigns.com/dont-let-website-go-cold-turkey/outdated-websites/

4.Terrible CTA (Call to Action)

CTA is a hidden instruction or command given to users and acts as the gateway to your business.

There should be correct clarity when designing a CTA, and it is vital that your CTA should tell visitors what they need to do. There is always a very fine line between being helpful and being annoying brands should be very careful not to cross that line. What brand wants its users to do once they are on the website should be constructively planned. Do you want them to contact you or subscribe to your newsletter is decided with corrective CTA.

Customers should know what to do next and what they are getting after clicking CTA. Keep form-filling very minimalistic which will not take a long time. Give users some time on your page before the CTA shows up.

source: gosquared.com/blog/call-to-action-buttons

5.Poor mobile site experience

Today people are dependent on mobile phones; purchasing anything from anywhere is possible due to mobile. Hence 67% of users prefer buying products from mobile-friendly sites. 40% of users have shifted to competitor’s website due to facing poor mobile experience. source

Responsive websites are the future, and each passing day number of user is increasing for such websites.

source: blogwritr.com/common-web-design-mistakes-that-your-small-business-needs-to-avoid/

6.Search engine optimization deficiency

A good website should follow correct SEO techniques to gain growth in business; some designs mistakes that can hurt your SEO.

1. Missing H1 tags
2. Large files and images
3. Pop-ups
4. Text in images
5. Thin content
6. Infinite scroll

Make sure these mistakes are avoided in order to make website productive and ROI oriented.

source: wolfhounddigital.ie/seo-ireland-search-engine-optimisation

7.Adopting Do It Yourself way

Website is user’s first point of experience with your brand so the design experience should be user-friendly and memorable. Ask yourself if you are capable of taking in charge of such responsible? Are you going to do justice by designing yourself? If you are not sure, then wake up and don’t risk your website and brand. Always remember the first impressions are everything, and before users make assumptions about your business, it’s still better to plan and execute correct designing techniques. The best option is to hire a professional website designing agency that is versatile and capable of converting plans into effective execution hence results.

CONCLUSION:

There are various other website design mistakes apart from above-mentioned ones, but the ones mentioned above are critical and can be fixed with productive steps. An essential characteristic of any website design is its user-friendliness. If you are successfully aligning with what your visitors want with your business’ goals, then it is not difficult to convert them effectively.

If you are a new company or planning to redesign your website, then there is no better time to analyze your web strategy right now. Start fixing the errors today, and if you are planning to hire a creative agency, feel free to contact LDNZ.