Creative Frozen Food Packaging Design

October 31, 2018

Anush

Who has time to chop vegetables these days, so people are giving rest to the knives and started picking up frozen food which is healthy, hygienic, and easy to carry?

Frozen Food in Trend

Frozen food is in trend these days. It is easy to make and contain all the essential nutrients in it just like the other natural foods. Its consumption is increasing these days due to the following reasons:-

1.) Busy working corporate people who make food in hurry and don’t have much time for it

2.) Aged people who don’t have much energy to stand for a long while in the kitchen

3.) Increased home entertainment options

Moreover, you can get them anytime you want to eat; you don’t need to wait for the season of the food. It is also a plus for families who are concerned with money.

Packaging Material

Increased use of frozen food has led to the quality packaging of the food. Vertical form, fill and seal (VFFL) packaging has been used due to its high flexibility, high sealing performance, and hygienic design. These packaging materials protect the food for a longer time. It doesn’t let the heat and air enter inside the packet and preserve food in extreme high temperature especially at the time of transportation.

Packaging Design Matters a Lot

Creative Packaging Design increases visual appeal and informs customers what is inside the packet. The designs made on special Packaging films look bright and gives an eye-catching look. Even the instructions written on it seem visible and easy to read.

Different Shapes

Frozen food packaging have different shapes also like trays, cans, boxes, wrappers, flexible packaging, etc. every food has a packaging convenient to its shape, size and quantity. It is easy to store as well as take less space outside but it has a plenty of filling volume in itself to carry enough quantity of food.

New Branches of Frozen Food

Many different types of packaging have come these days for frozen food like you can put directly the packet in the microwave and ovens. They are easy to freeze as well. Every packet has instructions about the ingredients the food contains. The way it needs to be cooked and precautions (if any). These packaging designs are appealing enough to make your mouth water.

Conclusion

Food packaging designs have a major impact on consumers. People choose food with good packaging rather than torn or unhygienic. Specialized packaging is an essential part of frozen food in New Zealand as all the agricultural products get exported all over the world from here. New Zealand is the supreme location for producing quality food and beverages because of temperature climate, fertile land, and low population density. With the world’s total population estimated to grow to more than ten billion by 2050, global agricultural production will have to increase by 70%. The various food production businesses play a vital role in increasing the New Zealand economy. New Zealand exports obtain a significant price premium over the world.

We at LDNZ specialized in packaging design create designs which are durable, attractive and smart to impress and satisfy the consumer. Here are some creative examples for your inspiration:-