NZ Honey Brand Design : Complete Guide

Honey is a very ancient solution for many immunity-boosting, weight loss and known as a very healthy alternative for sugar. Honey is a wonderfully versatile food, equally at home in sweet treats and BBQ marinades, drizzled over roast vegetables, or spread on toast.

It can be sold in liquid form or creamed and comes in a wide array of golden tones. At the same time, one country which pops in first when we search for the best quality honey is New-Zealand.

In New-Zealand, there is a large variety of honey because of the type of flowers in nature and pollination. Each honey has distinctive properties which create unique tastes and benefits.

Kamahi Honey, Manuka Honey, Beechwood Honeydew, Clover Honey and Acacia Honey are different honey varieties provided in NZ.

New Zealand honey brand design is as wonderfully diverse and unique as the native trees and flowers they are made from. Our hard-working honeybees forage amongst the flowers of kamahi, manuka, pohutukawa, rewarewa and rata to produce high-quality, monofloral honey with distinctive flavour profiles. Not only do flavours differ across honey types, but there are also regional varieties caused by differences in climate, soil types and the natural diversity of floral styles across New Zealand.

The country has exported 413 million New-Zealand dollars’ worth of honey in the year by the end of May. It is more than four times compared to worth ten years ago.

In May 2020, honey exports were worth 49 million NZ dollars, which was an increase of 17 million NZ dollars, or 53 per cent, compared to the same month last year, according to Statistics New Zealand.

The value of New Zealand’s retail market is projected to grow 1.7% per year on average versus the global market’s projected growth of 5.7% . Despite the effects of COVID-19 on global consumer demand, honey exports have exceeded earlier forecasts to reach $425 million for the year ended June 2020.

Today New-Zealand is 2nd largest exporter of honey with natural honey exports of $228,775,000; its major export countries are China, Australia, Japan, USA, Japan. Kiwi Businesses in honey as revenue growth for the Beekeeping industry has been adjusted from a rise of 4.2% to an increase of 10.9% in 2020-21, as rising consumer health consciousness boosts demand for industry products.

Honey Branding

1. Brand Positioning 

Product positioning is just a statement for discovering what benefits your potential customer finds most attractive about your product and then pacing those benefits to said potential customer’s mind.

Your honey product should cater to a distinct category which your competitors are not acquired to keep yourself at an advantage.

Such as if in the case of honey positioning can be, freshly made 100% pure, organic, ayurvedic, Hand-made, enriched with beneficial health benefits, pricing, quality and many more. But make sure you cater one feature and do branding around its positioning. Sticking to one part will help to increase brand recall value.

Defined positioning will help you to plan strategically target audience and market so that can make investments correctly.

2. Brand Personality

Honey brands are easy to connect when we frame a personality to them as humans; then they easily connect with the audience. Honey personality can differ as per their features and uniqueness such as it can be premium, for example, New-Zealand Manuka honey is known to be most expensive honey in the world; hence its branding is done accordingly.

Raw honey is the most healthy personality as it is having lots of antioxidants and enzymes. Because commercial kinds of honey are processed, they may have lower levels of antioxidants. It can be modern; urban, rugged, raw, humorous are few other personality types which you can build your brand on.

3. Brand Colour, Typography and Images 

As per the brand personality discussed above the type of colours and typography style is rendered such as if the nature is funny then will inspire images towards kids-oriented cartons, characters, floral which are approachable and engaging for kids.

In contrast, colours will be kids friendly such as primary colours. Can us use fonts integrated type which will kep them engaged and excited. The same way each personality and positioning type will decide the forms of shades, letters type and illustrations, vector art or images type.

4. Brand Logo 

The logo is your brand face, so make sure you hit precise key here and do not create any confusion among customers. Show off your brand’s personality with a custom honey logo designed just for you by a professional designer. Make sure your brand logo is communicating brand story through the integrated brand logotype, which is a smart way to share with your users.

The logo should represent the brand look and feel, which will give an idea of brand culture. Minimalistic yet classy this will be consistent with brand guidelines are significant features for a perfect brand logo for the honey industry.

Some of the famous brand logotypes for honey:

Honey bee holding honey dipper making a dotted curve, Hexagon of honeycomb dripping, line art of honey bee, vector art and many more with modern design look and feel.

Source: behance.net/gallery/102680267/Branding-for-honey-manufacturer-Medovo?

Source: behance.net/gallery/109365683/BEE-HUT-organic-honey-BRAND-IDENTITY-PROJECT?

Source: behance.net/gallery/84096259/goodBee-Honey-Logo?

Source: packagingoftheworld.com/2019/10/capilano.html

Source: pinterest.co.uk/pin/369858188142714314/

Source: pinterest.co.uk/pin/369858188142714314/

Source: ohahoney.com/

Source: pinterest.co.uk/pin/369858188142714450/

Source: in.pinterest.com/pin/138837600990763656/

Source: pinterest.co.uk/pin/369858188142714450/

Source: pinterest.co.uk

Packaging Design Honey 

There are three essential elements for honey packaging that will product stand out:-

1. Shape of the Jar

Honey jars are usually wide mouth so that it is easy for honey extract. They can be tall, squat, circular, tall or hexagonal. The more outstanding the shape, the more attention it will attract. The colour of the jar acts as a significant role in the marketing of honey as it also preserves the honey apart from its striking outlook.

Source: worldbranddesign.com/honey-packaging/

Source: pinterest.com.au/pin/491385009328924899/

Source: behance.net/gallery/7297839/BEEloved-honey?

Source: behance.net/gallery/5030081/yapira

Source: packagingoftheworld.com/2016/08/bee-sweet-honey-concept.html?m=1

Source: behance.net/gallery/42852975/Meltina-Honey

Source: behance.net/gallery/42842561/Buzz-Bloom-Packaging-Branding?

Source: behance.net/gallery/42842561/Buzz-Bloom-Packaging-Branding?

Source: 99designs.co.uk/product-packaging-design/contests/design-minimalist-upmarket-honey-jar-label-glass-bottle-733183

Also Read: 9 must-know Ecommerce Websites Tips for NZ Customers

2. Honey Label Design

Label design of a honey product is influenced by the shape and size of the bottle. Unconventional forms make the label stand out. Label design has to be eye-catching with a unique flair. The standard graphics associated with honey labels are bees, dripping honey, beehive and golden texture. Some honey product uses strange but stunning and conspicuous imagery like a teddy bear, flower blossoms even some licking their fingers for visual effects.

3. Honey label content

Text content of a label is an integral part of the packaging as it tells the story behind the honey. Every honey has a tale of its sources. There is a complete branch of beekeeping science which researches on best environments for bees so that they produce the best and high-quality honey. There is an elaborate process involved. All these details must be highlighted on the label along with mandatory information.

A complete honey packaging design strikes a harmonious balance of colour, imagery, graphics and information in a trendsetting style to provide successful marketing promotion.

Mandatory information such as FASSI, nutritional values, contact information, ingredients, origin, manufacturing date and expiry, storage details should be mentioned. The creative brand story will attract your target audience and communicate the brand message.

Source: packagingoftheworld.com/2018/08/rowse-wonder-bees.html

Source: packagingoftheworld.com/2016/04/nirra-honey.html

Source: packagingoftheworld.com/2019/10/chestnut-honey-concept.html

Source: packagingoftheworld.com/2017/11/rowse-taste-discoveries-range.html

Source: manukahealth.ph/product/mgo550-manuka-honey-500g/

Source: packagingoftheworld.com/2019/05/arctic-raw-honey-gift-box.html

Source: packagingoftheworld.com/2011/12/rowse-honey-selection.html

Source: packagingoftheworld.com/2017/12/my-greek-honey.html

Source: packagingoftheworld.com/2015/05/madhava-honey-rebrand-student-project.html

Digital Marketing for Honey

One can boost customer reach by expanding business through social media presence. It will involve people who are fitness freaks, using organic honey or who purchase it on a regular basis pure and raw honey products.

Instagram is more youth-oriented platform where you can build a relationship by posting documentation of day to day lives, posting images on Instagram. Around 1.19 billion active users are on Facebook, and in this digital era business is here, and if companies do not adopt this, then they are no-where in the league. Twitter account is formed, allowing direct access and communication with customers globally.

Be consistent with your post as per the correct timing for each platform. SEO’s, Ad campaigning, display campaigns, remarketing are few ways to keep your brand updated in the world of digital. Make sure your colour; font selection should represent the brand personality. You are conducting the various contests, polls, quiz which will motivate your audience and keep engaged. Your customer testimonials are the best way to display your quality of work to create social proof and also attain the trust of among customers.

Share recipes, advantages, creative case studies, tips, hacks and tricks of the honey with customers which will help you to build brand loyalty for you.

Source: twitter.com/cyfersolutions/status/918455993461125122/photo/4

Source: behance.net/gallery/102438531/AL-SHIFA-NATURAL-HONEY-AD?

Source: dribbble.com/shots/5958428-Airborne-Honey

Source: ittisa.com/portfolio/zandu-honey/

Source: behance.net/gallery/61140005/SOCIAL-MEDIA-Blue-Diamond-Honey-Products-Launch

Source: in.pinterest.com/pin/326159198013030434/

Source: in.pinterest.com/pin/130885932907478241/

CONCLUSION 

New Zealand has a rich legacy as a producer of most excellent quality, safe honey products. Our regulatory and authority system helps us to maintain this reputation if at all someone fails to comply with standards; this could undermine the operation and damage our reputation.

Make sure to keep yourself updated as per the latest changes so that you don’t miss anything. With a continually updated policy, you will always to have a brand guideline for growing your Kiwi business to the next level. A professional branding agency will help to plan marketing strategies which you will make your company gain a competitive advantage.