Cake Shop Branding: Guide to Design Delicious Cake Logos

Most of us have a special attachment to sweet goodies. Cakes, in particular, are a special treat that people choose for many cherished events and sometimes for no reason at all. Therefore, the importance of designing an excellent cake logo is crucial in attracting the customers’ attention.

If you dream of commencing a new cake brand or a bakery and are confused about how to brand your venture, then this blog is for you. Apart from other branding, cake branding strategies are different and require a professional approach towards it.

A simple glimpse at an outstanding logo design can make consumers’ feel the desire to get into your bakery and being ensnared by the sweet flavour of freshly made items.

In an era where frozen foods dominate the retail grocery industry, a solid or unique bakery logo design can create a difference for people craving sweet treats. Moreover, studies reveal that New Zealand is among the top 10 most popular cake producers globally.

Especially the banana cake “cakewalks” is famous and was searched a monthly average of 12,100 times in New Zealand, creating it the country’s most favourite cake. (source)

In this blog, we discuss how to direct your cake branding and different varieties of bakery logo ideas or cake logo ideas that will make you unique also helps you stand out among your competitors.

Essential Elements of Cake Branding

1. Brand Name

The brand name is a part of the brand elements that help consumers quickly identify and distinguish one product from another. Detail research is required before finalizing a brand name as it effectively attracts the essential theme of the product.

To develop a definite personality, one must confirm a brand name that conveys the brand type and its nature.

The brand name should be easy to recall, easy pronouncing, and regional language preference is given if the brand aims only to local areas.

Naming a brand might appear easy enough. But coming up with a perfect or unique brand name is problematic.

Also Read: Product Packaging Design: Complete Guide for NZ Business

2. Cake Logo Design

The food industry logo plays a critical role in increasing brand recognition in the market. Moreover, in a competitive trade, designing an excellent brand logo is a challenge. A good logo will empower you to convey what style of bakery you focus on, what type of cakes you have for the deal.

If you invest time in all these minute details, you’ll get a better result and help a potential customer hire you or purchase some of your products.

Make them realize which type of cakes you bake, the varieties, etc. All of these can be conveyed with the help of the logo you choose and the different colors you pick. Therefore, if you need a professional cake logo design for your venture, the best option is to approach a branding agency.

 

Source: blog.designcrowd.com/article/1231/54-bakery-logos

 

Source: behance.net/gallery/108445283/Flah-Cakes-Projeto-de-Identidade-Visual?

 

Source: behance.net/gallery/97978115/Doceteria-Nicoly?

 

Source: behance.net/gallery/120690205/Logo-Sweet-cake?

 

Source: behance.net/gallery/122555561/NOBEL-CAKE-BRANDING

 

Source: dribbble.com/shots/6825676-Cake-Ship-logo-design

 

Source: behance.net/gallery/102189713/Cake-Logo-Design?

 

Source: behance.net/gallery/112986055/Branding?

3. Packaging Design

Packaging is a significant part of bakery branding because it has the design engraved on it. It is assumed to help consumers transport the products to keep them satisfied and dazzle others who are presented with sweet treats.

For example, imagine the difference between receiving a cupcake well decorated and packed with one that just trades in plastic bags.

It doesn’t matter the capacity of your business; cake packaging with logos is the perfect form to promote your brand. They also gave a lasting impression than any traditional packaging.

 

Source: behance.net/gallery/118826549/Decorcake-Brand-Identity?

 

Source: behance.net/gallery/111280047/Frozen-dessertsdesignpackaging-branding-identity?

 

Source: behance.net/gallery/122043139/Mastering-the-Moments-of-Truth-Design-Challenge?

 

Source: behance.net/gallery/108445283/Flah-Cakes-Projeto-de-Identidade-Visual?

 

Source: behance.net

 

Source: behance.net/gallery/116105931/Bake-Away?

 

Source: behance.net/gallery/97706507/Packaging-design

 

Source: behance.net/gallery/111296609/NewYears-cakesdesignpackaging-identity-branding?

4. Website Design

When you develop and design your website, branding should be an intrinsic part of the procedure – from initial planning stages to content generation and marketing efforts. Everything about your site requires you to reflect who you are, your point of view and why you stimulate customer loyalty.

Developing a brand as a part of your website design ensures consistency that finally supports legitimacy. The approach also expands to integrated tools for commitment, such as your social media accounts, blogs, etc. It is essential to be compatible and promote cohesive brand recognition across all channels.

Setting up your organization’s brand image can be demanding or challenging, but amalgamating branding with your website is a necessary step that can create a massive difference in your efforts.

source: preview.themeforest.net/item/bellaria-a-delicious-cakes-and-bakery-wordpress-theme

source: celebrationcakes.co.nz

5. Social Media Marketing

Social media marketing for a cake brand or bakery is a significant way to create brand awareness and digital reputation. As a cake brand or bakery, it is crucial to be available on all vital social media channels that authorize you to share images that are the soul of your brand.

Google My Business is an important platform when it comes to social media marketing for businesses like bakeries. It is a free online tool that empowers business owners to mark their company on Google Maps, allow pictures of your business or products to be tagged through GPS information and request your clients to utilize Google reviews.

As you know, when someone needs to explore a new food in a location where they are not familiar, they either ask friends for recommendations or search Google for most reviewed places. The Google listing would improve your shop’s Google search rankings – where your organization manifests the list of a Google search.

Tips To Design A Cake Logo

1. Using the Right Images

For a business like a bakery, creating an eye-catchy image is essential in attracting the customers’ attention. As it is said, eyes lead the path, and the tongue just follows it. You may pack your diligent frosted cakes in complicated packaging to impress the visual palate, but your logo has to furnish a feast for the eyes from the exterior.

When you think of a cake brand, images of pastries, cupcakes, and others salivate like paraphernalia visual to mind; this is why many bakeries grip these images in their logos as a muttered promise of what places inside.

On the other hand, you might have seen some bakeries used to lend a homely feel to their logos and a precise hint at the diligence that goes into baking each morsel.

 

Source: flaticon.com/free-icons/cake

 

Source: flaticon.com/free-icons/cake

 

Source: flaticon.com/free-icons/cake

 

Source: flaticon.com/free-icons/cake

 

Source: flaticon.com/free-icons/cake

 

Source: flaticon.com/free-icons/cake

2. Use of Colors

The proper utilization of colors can create an absolute difference between a memorable and an average logo. Colors generate extensive psychological imputations, and the use of colors can either reinforce the message you intend to communicate or make it run on the wrong foot.

Most bakeries engage natural or delicate colors. Such logos communicate a fundamental message of baking traditions and probe into baked sweets with sugary frostings.

On the other hand, modern bakeries grasp the psychology of colors by researching with non-traditional, unfamiliar colors to create their logos stand out among the crowd of other logos.

 

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3. Fonts

The font of your logo symbolizes your substitute voice, a variety of font types vary in inflections, measure, and intonations when expressing your company message to your consumers.

Since every font style has a different message, it is judicious to choose so that your logo font puts the right mood for the consumers before they even get in through your doors.

In addition to choosing a feasible font style, ensure that the font style is easily readable and functional across many branding channels at different sizes. Make sure the font style shouldn’t dispute the imagery as it would inflict desolation on the design aesthetics.

 

Source: in.pinterest.com/pin/262264378288473421/

 

Source: in.pinterest.com/pin/848224911074691419/

 

Source: elements.envato.com/rantika-bold-script-BDNTBJF

 

Source: elements.envato.com/bravely-handwritten-font-ZFVYHT9

 

Source: elements.envato.com/americana-bakery-modern-script-V6FG7CP

 

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Source: elements.envato.com/mostiya-modern-font-M48SJ6V

 

Source: elements.envato.com/paisley-cupkace-a-delicious-font-SPH3QUL

4. Tempting Taglines

Persistently crafted taglines are similar to the sweet sighing of caring affection and adorned promises. Suppose you want your logo to promote your bakery without further announcement or splash a fortune to influence your brand on the consumers’ mindset. In that case, an attractive or eye-catchy tagline can appear quite handy. Moreover, it extends your logo to memorable, humorous and engaging.

The slogan of your logo can be a refrain that you have confined down to make your consumers pause for a second look, a cake-augural line, or a few words describing what you have to offer. To place it in a nutshell, the tagline should consolidate the spirit of your bakery, so your consumers take anything from it.

 

Source: behance.net/gallery/107538639/Cake-Couture?

 

Source: behance.net/gallery/102189713/Cake-Logo-Design?

 

Source: behance.net/gallery/124554447/Mellow?

 

Source: behance.net/gallery/123947749/Vanessas-Treats-Rebranding?

 

Source: behance.net/gallery/122220047/SD-CAKE-BAKE?

 

Source: behance.net/gallery/124530421/Sandra-Branding?

Conclusion

Just like any business, a cake brand also requires branding to help its consumers identify them and their products.

Branding is not everybody’s cup of tea. It requires substantial expertise, passion, and the group of people’s input, which will create excellent branding for your business.

Therefore, if you haven’t started branding your cake business, it’s high time to think about it. From creating a good logo and packaging to other branding components, we can help your brand reach the next level.

Connect us today. We’ll help you to scrutinize your strengths, and our devoted team will make sure you acquire maximum benefit out of it.