Brand Design for Repairing Services to Increase Sales

According to the 2020 World Bank doing the business study, New-Zealand one of the most comfortable places to start a business. Our rules are strict but trust me it won’t take long months to finish through government online portals the procedures done within a matter of a few hours.

There are many types of the industry, but today we will discuss explicitly Repairing business in NZ and why it is a good option.

Suppose you are an electrical engineer, mechanical engineer, a plumbing expert, or some other professional in repairing and maintenance department. You can establish a brand that renders maintenance and repair services.

There is a demand for maintenance services in New Zealand as more individuals and businesses now realize that maintaining assets and facilities costs much less than repairing or replacing them.

Increase in nuclear families where both husband and wife are busy have to lead to requiring a lot of external help to fix. With the increasing cost of living people prefer timely repairing as an investment to avoid long term massive lost.

The demand for these services are high in New-Zealand, which opens a lot of opportunities in franchise models and yet people quickly offer you chain if you are ensuring to follow all rules of brand.

Kiwis are very passionate people, and we like things with perfection. Hence, you will find many training and certification courses in repairing industry which then acts as acknowledgement for your work.

In the year 2018, around 7,100 people employed in the repair and maintenance industry in New Zealand were from Auckland. But the same year, 630 people who were used in the repair and maintenance industry were from the Southland region in New Zealand.

Here the relationship between smash repairers insurers and smash repairers are outlined in a written contract. These contracts are as `take it or leave it’ contracts where the repairer cannot negotiate any of the conditions of the agreement.

There is also Collision Repair Association operates throughout New Zealand, which ensures you work with the company to carry out your repair services “up to speed”.

For the balance and consistency on both sides, one thing is essential to build productive brand design.

What is Brand Design?

The overall reflection of how the brand looks and feels depends on various terms like colour, typography, graphics, illustrations, brand story, photography, website, brand identity and logo design.

The emotion which brings the brand into life is fundamental when the brand design is being crafted.

There is a lot of brainstorming involved on the part of the design team, as kiwis love to see their unique elements in brand design.

It can be Maori, ferns, kiwi, nature-oriented symbols and tones elements in marketing and branding section and the key members of corporate are involved as the finalized creative art become the face of the company.

The overall Brand Design should be organized and aligned in such a way that it complements the vision, brand values, objectives, and fundamentals of the company and should communicate the same carving a distinctive corporate identity of the firm.

Logo Design for Different type of repairing business

Everyone loves cheerful, attractive and beautiful faces; the same goes for your brand logo, which represents your company.

Consumers invest only 10 secs in forming their first impression and hence you have to be best no matter what. There are different sectors, and depending upon each industry, the colour, font, brand story, will differ. Here I will discuss the repair and maintenance industry in New-Zealand.

As the repair and improvement logos need to be required on every piece of marketing material including repair forms, receipts, invoices, key tags, letterhead, business cards hence the visual representation should justify its purpose.

But make sure it creates a lasting impression with customers and communicate a compelling brand message with its target audience.

1)Home Repair / Property Maintenance Branding 

A typical home improvement company offers all the plumbing services, gardening, lawns or hanging a shelf, but we all want it to be fixed correctly.

Some companies specialize in renovating basements and soundproof rooms or provide energy-saving services. There is no substitute for old fashioned skill and professionalism, yet make sure your logo is a reflection of that.

• Garage Door :

The logo design looks rugged and mechanical; they should look and feel approachable.

Symbols such as Industrial cap, garage image with a vehicle inside, creative abstract of the garage are few famous types of icons.

Usually, Orange colour is known for energy.

 

• Lawn Mower repair: 

The lawn is all about greenery, nature so logo for lawn mower repair should justify being quick in service for plants, tree, flowers.

Its brand personality should say it’s approachable and affordable.

The logo design should be clean, which will increase the recall value.

 

 

• Plumbing : 

Water is a significant product here so ensure logo should be, blue and should communicate brand being as one quick and affordable.

Expert or Certified professional icons are used sometimes even as Mascot. While the person showed should look happy and friendly.

 

• Roof repair:

Redbrick colour with the images of hut or house. The logo design should be bold yet clean and easy-going.

 

 

Also Read: Social Media Design Guide for Kiwis and Aussies

 

2) Electronics repairing business Branding

Companies in this industry repair and maintain televisions, communication tools, computers, office machines, televisions and stereos, precision instruments, and many other consumer and professional equipment.

Demand is driven by increased equipment failure rates, the installed base of electronic equipment, and regularly maintaining and fixing broken and idle equipment, instead of replacing it.

The profitability of individual companies depends on service accuracy, speed, and volume.

 

• AC Repair:

The colour used in the logo is Blue along with Air or Fan icons so that they can be easily identified.

 

 

• Water heater Repair:

Red is the colour of heat and image of heater along with some tools will do the justice for logo design.

 

 

• Computer, Phones & Electronic gadgets:

Here, the combination of creative text-based along with icon will help you, as depending upon your niche that product can be displayed in logo.

 

3) Automotive Repairing Business Branding

The Motor Vehicle Engine and Parts Repair and Maintenance industry provide services for passenger cars, trucks, motorcycles, scooters, boat and box trailers, and other commercial vehicles.

Services the industry provides include engine, brake, muffler and other parts repairs, as well as regular vehicle servicing. Operators that mainly perform repairs and electrical servicing are not included in the industry.

 

• Car Repair:

Icons of Car, Tyres, Speed, Mechanics mascot, Auto speed are few logotypes in this industry.

 

 

• Tyre shop:

The symbol of the tyre and its strength is depicted through logo design.

Conclusion:

Whatever sub-industry you belong in repairing it is very important that your brans logo is communicating your message with the target audience. If the logo fails to do that, then it’s just an artwork without any research and passionate motive.

So make sure your logo breathes, and we can help you to create your distinct brand design which will be your asset for the long run.