Vehicle Wrap Design that Revitalises Wheels of Your NZ Business

Promoting your business through vehicle branding is one of the most creative, interactive and innovative forms of business advertisement in New Zealand.

It is one of the most cost-effective forms of branding as it reaches a broad audience base at an affordable expense, resulting in a high ROI. However, all of it depends on the quality of the vehicle wrap you use in your automobile to promote your business.

To make your vehicle ad campaign succeed, we have curated this comprehensive blog to guide you through creating the best vehicle wraps and ace your upcoming vehicle wrap branding strategy. Let’s get started.

What is Vehicle Wrap branding?

Vehicle wrap branding promotes your business by creating a vehicle wrap, usually made of a vinyl graphic or decal and attaching it to the vehicle. You can apply it directly over the vehicle’s original paint, transforming its appearance. These vehicle wraps are 100% removable. Hence, you can switch your wrap designs at your convenience.

There are different kinds of vehicle wraps available for brands, such as:

• Full Vehicle Wraps

  A full vehicle wrap covers the complete body of the vehicle. It also protects your vehicle from possible minor bumps, scratches or damages. Hence, if you promote your business on your personal vehicle, full vehicle wraps are your best choice. Complete vehicle wraps are the best way to change the entire vehicle’s exterior appearance completely.

• Partial Wraps

  The name of these vehicle wrap designs is self-explanatory. You can only cover a specific part of the vehicle in partial wraps. This is an excellent choice if you want a subtle effect on your vehicle. However, if it is not significant or influential enough, you may not attract adequate attention from the audience. Hence, you must step ahead in curating creative partial vehicle wraps to make your vehicle and brand stand out on the streets.

• Fleet Wraps

  If your business owns multiple fleet trucks, fleet branding is your ideal marketing strategy to promote your business. Large commercial trucks have enough space to accommodate every type of design for businesses. When added to such huge trucks, the best fleet wrap designs will serve your brand a billboard level of promotion and attract so many eyes quickly amidst the traffic!

How does vehicle wrap design help NZ Small Businesses?

Irrespective of the type of business, vehicle wrap advertising is one of the most high-yielding business promotion strategies. Depending on the type of vehicle and the advantage of customisation, the list of advantages of vehicle wrap designs is endless. Here are the top benefits of creating the best vehicle wrap designs that will skyrocket your sales over time.

• Ongoing Advertising

  Views and impressions are critical for growing businesses. The more exposure your ad campaign receives, the higher the chances of the success of the campaign, and nobody does it better than vehicle wrap marketing!

  Through vehicle ad campaigns, you can always advertise your business on the go at all times. Hence, you can cover the majority of areas where your target audiences usually commute to or reside and consistently advertise your business. This directly increases the chances of being seen by the audiences and converts into successful sales as it drives around.

• Wrap Advertising Is Cost Effective

  Van wrap designs, bus wrap designs, car wrap designs, etc., are some of the most cost-effective solutions for businesses. Hence, upon a small investment, not only does your vehicle look good, but your business also stands out.

  If you have a startup with a limited budget, investing in wrap advertising is your ideal choice. The cost of vehicle wrap designs ranges from the car you choose, the area you want to cover, and the agency you hire to create the wrap design for your business. Either way, this strategy will fit your budget.

• Improved Lead Generation

  As we said, if your vehicle is 24*7 on the streets, it will draw massive attention around the surroundings. Hence, more and more people will know about your brand and its products. This directly increases awareness and recall for the business, resulting in higher leads than other marketing strategies at an affordable cost.

Key Points for Designing Vehicle Wrap

Your vehicle branding acts like a moving billboard advertising your brand across the city. Hence, it is essential to ensure that you are creating an impactful and appealing design for your audiences. Paired with some graphic design skills and research, here are some critical tips for designing a vehicle wrap for your business.

• Attention-grabbing graphics and visuals

  For successful vehicle wrap advertising, it is essential to make your business stand out through the design amidst countless other vehicles on the same street. This validates the need for designing creative wrap designs using impactful and attention-grabbing graphics and visuals. Get creative and create custom car graphics and visuals that effectively convey your brand message and the CTA to the target audiences. It should also remain visible to audiences from a distance while highlighting the key features of your brand and the products.

• Proper placement of contact information and call-to-action

  Since your advertising strategy aims to increase leads and sales, it is essential to include the contact information and a solid call to action for your brand prominently in the ad. Ensure to use legible fonts and bright colours for the wrap design. Create a hierarchy of all the information in the design and highlight the contact information and the call to action for the best results.

• Balancing design aesthetics with readability

  Sure, you can create some of the best wrap designs, but it is essential to balance your design aesthetics accurately; if your design looks overpowering, it can easily overshadow the text or the key brand message. This defeats the whole process of creating the vehicle advertising campaign in the first place. Ensure to stick to your brand colours and keep the product highlight, CTA and contact information at the highest priority. Create a hierarchy in the design that will help audiences navigate the entire design well and decipher the information in the ad.

Conclusion

Creating commercial vehicle wraps is indeed a lucrative investment considering the ROI. However, making the best vehicle wrap designs is quite a challenge. You must consider many aspects, such as the choice of colours, ad content, fonts, graphics, etc.

Hence, if you want your vehicle wrap designs done right, hire the best vehicle wrap designer in New Zealand. They usually have decades of experience in automobile wrap designs and wrapping services that guarantee the efficacy of your advertisement campaign and yield higher results than your competitors.