Durable Sticker Printing NZ with Personalised Design

Almost every NZ business has personalised stickers that are either handed out to potential consumers or stuck on walls or other areas to promote their business.

There are various applications for personalised sticker designs for NZ businesses, such as signages, labelling, etc. It contributes to increased brand recognition and recall, resulting in generating a higher number of leads and conversions.

For example, you can use stickers on your shop windows or other areas to promote a new range of products!

Whether your stickers are about a new range of products or promoting your brand message, it fosters a sense of belonging with the consumers. This positive emotion creates a community with people who share interests and are willing to check out your products.

With high-resolution graphics, protective laminate coating and solid adhesive materials, you need creativity to design your first personalised stickers and promote your business.

Suppose you are about to create the first personalised sticker for your NZ businesses. In that case, we are here to discuss everything you must know about durable sticker printing with personalised designs!

Also Read – Custom Label Printing helps to Improve NZ Brand Message

What are the different types of stickers?

There are various types of stickers with different properties. Here is a quick list that explains the different kinds of stickers available in NZ for printing.

• Paper Sticker

Paper stickers are one of the most affordable options and come in three different finishes – matte, gloss and high gloss. It is mainly used for labelling dry products, packaging labels, etc. However, it is not waterproof. Hence, avoid using it for liquid products.

• BOPP Stickers

Biaxially oriented polypropylene is a non-toxic plastic that is another affordable option for designing personalised stickers. Its water and oil-resistant properties make it an ideal choice for designing food and bath products such as beverages, pantry essentials, etc. It is further differentiated into three varieties – white, clear and silver BOPP.

If you want to create metallic stickers, choose the silver variety, whereas clear or white is ideal for no-label looks.

• Textured Paper Sticker

Textured paper stickers are the best option if you want to incorporate a rusty aesthetic for your products. It is commonly used for labelling wine and other beverage bottles. Made of thicker material, you can make it scratch and moisture-resistant with an additional UV coating.

• Vinyl Stickers

Vinyl stickers are the thickest out of all. These stickers can easily endure wear and tear due to their high durability, even with constant exposure to UV rays. It is moisture and chemical-resistant. Vinyl stickers are smooth and flexible enough to adhere to any dry surfaces. You can use it for labelling outdoor equipment, vehicles and sports gear such as helmets, surfboards, etc.

Important Pointers for Designing Stickers for Your NZ Business

Every sticker is made differently depending on various factors. Designing a sticker can look highly daunting, especially when you have yet to gain prior design experience. Here are some valuable pointers that will simplify the entire process so that you can start designing and printing your first sticker immediately!

• Establish the shape

There are no mixed rules when it comes to choosing a specific shape for your sticker. However, the most common and affordable shape for stickers is rectangular, as it can easily fit into any custom shape!

Start with understanding the purpose of your sticker design and create a rough sketch of the design. This will help you determine the custom shape of your personalised stickers. You can also create different shapes of stickers for other marketing or business strategies!

• Stickers should be vibrant

Another vital element for an excellent sticker design is vibrancy! Your stickers must be eye-catching. Even the smallest stickers can quickly grab people’s attention, considering that you make them bright and colourful! The more colourful and popping your sticker design is, the better it will serve your purpose, even when seen from quite a distance.

However, it is crucial to stick to a particular colour theme else it may look too flashy. Using complementing colours will avoid clutter and create a unique sticker design that will stay in the minds of the NZ people.

• Be careful when using typography

Making your sticker design look messy with too many typographic elements is common. When creating a personalised sticker design, ensure that the typography is clean, clear and easy to decipher. It should be legible even from a far distance so that people can easily read the text on your sticker if they are on the move.

You can use a solid background, preferably with a light but bright colour. You can also use contrasting colours to place your text and keep the font bold but simple. This will create a contrasting effect that will help you convey your message effectively to the passersby.

• Write less and speak more

Stickers are always meant for shorter lines. The key to a successful sticker design is writing less and building curiosity. You can add a few icons or a small text to the sticker and let the people guess the rest. Not only will this attract your target audiences, but it will also build engagement around your stickers without looking too messy or cluttered.

• Maintain a simple design

As we said, avoiding creating messy designs that will overwhelm your audiences is essential. Try to keep your designs simple and crisp. Simply adding the company name and logo to the design should do more than enough to encourage your audiences to check out your website.

However, ensure that the text, icons or other elements you will add must impact their minds. Otherwise, it may serve a purpose other than designing a personalised sticker for your business.

• Add your brand

Remember the purpose behind designing the sticker in the first place. To boost brand recognition, no matter what colours or typography you choose, it is essential to include your brand identity in the sticker. Your brand includes everything that creates and represents your brand, such as colour schemes, taglines, names, logos, and more.

Suppose you deviate from your brand identity using different colours or icons. In that case, you are not creating any impact through your sticker.

For example, if your brand is environmentally conscious with colours like green and white, it would be foolish to choose contrasting colours like pink and red that are irrelevant to your brand.

• Add a Call to Action

Your call to action is one of the most crucial aspects of your personalised stickers. It must encourage audiences to visit your website after seeing the sticker and checking out your products. If you promote a new range of products, ensure that you add an impactful CTA.

Ensure that the CTA is subtle and not too salesy. It is their decision whether they would like to check out your new range of products. All you need to do is give them a slight push and tell them about your latest launch through the stickers!

Adding a barcode is a great way to include your CTA subtly into your sticker. It will quickly capture the attention and drive the people to scan the barcode and get redirected to your website!

How to Print The Ideal Sticker?

It may sound difficult, but like always, here is a quick brief about durable sticker printing NZ to simplify everything! If you are printing stickers for your business, it is about more than just designing any pretty sticker and printing it. There are several aspects you must consider before printing your first sticker.

• Select the Type of Sticker Material

Since your stickers represent your brand, you must always strive for materials that look and feel shabby. There are various materials to print your stickers, such as vinyl, PVC, etc.

Next, you must also consider the finish of the stickers. For example, if your brand is a kid’s clothing brand, you can go for stickers with a glossy finish, whereas matte ones are better for luxury brands.

• Choose The Right Resolution + Size

When printing stickers, ensure that you adjust the resolution to 300DPI for the best quality. This is irrespective of the size of the sticker you want to print. You may also want to flatten or outline your fonts before you print. You can edit it on Adobe Illustrator or ask your designer to adjust the fonts accordingly.

• Correctly configure your bleed and trim

The final step of printing the best-personalised stickers for your NZ business is to set the bleed and trim correctly. Most stickers have a 3mm bleed which is a safer option. However, you can also try other options after consulting with the printing company. This will ensure that none of your text is accidentally cut off during the trimming process in the sticker. It will also ensure that there is no white/clear line around the edge of the sticker that may affect the overall design of the sticker.

Wrapping Up!

Plenty of ways you can utilise stickers for your business if implemented strategically. Often undermined, stickers are an excellent option for boosting brand recognition and recall. It is also a great way to retain your older customers and remind them about your brand.

The sticker designing and printing process is highly time-consuming. This is why most NZ companies rely on printing companies that design and print high-quality and durable stickers for businesses according to their requirements and budget. Hence, you know the drill now. Look for the best NZ sticker and label design company near you and share your brand brief to kickstart your first personalised sticker designing process!