Seal the Deal with Effective NZ Business Card Design

If there was one strategy that would thrive in every industry for decades, it has to be business cards with stellar business card designs.

Irrespective of the rapid digital transformation, consumers still prefer to store business cards over other marketing pamphlets for their future requirements.

A business card is a small, printed paper card that typically consists of your business details such as the name, contact details, and the brand logo – An essential part of your branding.

It is a visual extension of your brand design and should remind you of your brand values and goals.

There are over 7 billion business cards printed every year. You witness an increase of more than 25% in your sales reps for every 2000 business cards handed out.

Be it a potential client in a meeting or your consumers. You can share your business card and tell others about your brand. It gives your networking efforts a major push while being an inexpensive advertising method for your brand.

However, considering the vast number of businesses launching every year and new cards being printed, your business card design must stand out from the rest.

Since business cards need to be personalized and eye-catching enough to draw the consumers’ attention. Today’s comprehensive guide, we will run through everything you need to create the best business card designs that are bound to convert your clients to loyal customers in no time. Let’s get started.

Is Business card culture fading in NZ after Covid? The answer is NO!

Business card sales were definitely down by over 70% during the pandemic. How can you share your business cards with them when you cannot meet your clients in person?

On the other hand, as things have started to get normal globally, the rise in business card sales was very evident.

Considering the digital transformation, business cards are now, in fact, packed with QR codes or NFC technology wherein consumers can scan and place an order from your business in split seconds, resulting in increased sales.

A business card is a great way to spread the word about your business as it is completely personalized to your target audience and represents your brand’s values while promoting it.
Hence, we can infer that business cards still hold paramount importance in every business when utilized strategically.

How can the Perfect Business Card influence people about your NZ brand?

A business card is one of the most crucial strategies for business marketing. It gives the direct contact details of your business and is a great way to initiate a conversation with a potential consumer. In addition, it helps to build stronger and more sustainable relationships with others, making a long-lasting impression on their minds.

It helps to build the consumer’s trust as you allow your consumers to know more about your business. It affects how you present your business. As we said, it’s all about how your NZ business card design can get you started with the deal and finally seal it with a great profit!

Sharing your business card with your consumers shows that you are always prepared and confident in the quality of your services and how they can benefit them.

Hence, a good quality business card makes your brand referable, increases brand awareness and generates more leads for your business, resulting in more sales for the following months!

How Kiwi Makes a Standout Business Card Design?

A well-designed business card evokes true respect and loyalty for the business and its owner. You don’t really want your business to be represented by tacky or poorly designed business cards.

As we said, your NZ business card design is the only thing that can make your business stand out in the NZ market and drive more sales.

Let’s unravel some secrets to some of the most successful business card designs worldwide that will inspire you for your NZ business card design.

Find a template that captures the essence of NZ brand personality

As we said, your business card represents your business. You need to find a good template that genuinely resonates with your brand values and style, preferably something clean and simple that puts your brand personality in the limelight.

You can’t afford to get it wrong at this step as a business owner. Hence, relying on reputed NZ business card designers such as Logo Design New Zealand is always the best choice. This will ensure that the template captures the authentic essence and nature of your NZ brand and conveys it to the consumers.

Be specific about your target audience

When designing your business card, you must keep your target audiences as the prime priority. Starting from the design elements to the colour combinations and other aspects. You need to ensure that it is relatable to your target audience.

Here comes the importance of being creative with your business card.

For example, if you have a tech business, you can include graphics relevant to people accustomed to tech, such as equipements your company sells or how it affects the other consumers, etc.

Tip: You don’t want your business card to overwhelm your consumers by adding too many graphics and other design elements. The key is to keep it simple and relevant yet highly impactful to your target audiences.

Create a unique logo with nz traditional signs

Your business card is more than the contact information of your brand. Its an accurate representation of you and your brand.

A logo design is one of the most crucial elements of your NZ business card. A unique logo makes your branding way more effective and long-lasting. Your logo deserves a prominent space on your business card, representing your brand’s identity. Ensure that the placement of your logo is accurate to ensure that consumers or clients can quickly see it at a glance.

Again, you cannot go wrong here, as your logo is another extension of the visual representation of your brand. Hence, you know the drill – Outsource your logo designing requirements to Professional NZ Logo Designers!

Include the most important details

Your business card should offer customers everything they need to contact you, find you online or locate your offline store. Try to add all information about your brand, such as business name, telephone number, website, email address, social media handles and others, that makes connecting with your business super convenient.

However, when adding all the information to your business card, ensure that all the information is prominent and has a suitable visual flow. This can be achieved by adjusting the font sizes, shifting the location or adding additional white space to your business card.

Hence, smartly decide what information your business card should hold but don’t overwhelm your business card with unnecessary information.

Readable Fonts

Many businesses try to use intricate fonts that make business cards hard to read. Your business card needs to be highly readable. Avoid using unfamiliar or hard-to-read fonts, and be true to your NZ language fonts. Ensure that the letters are of sufficient size to read easily while using simple yet elegant fonts to make your business presentable on the business card.

Colours

The colours used in your business card design significantly impact the look of your business card. The safer choice is to follow complementary colours and stick to a single colour palette. You can share your preferences with your NZ business card designer and get the available combinations accordingly. This will ensure that you are not adding any contrastingly overwhelming colours to your business card that can be harsh to the eyes.

QR Codes

With the ongoing digital transformation, almost every smartphone in NZ has a QR code scanner. A QR code scanner in your business card can direct them to your contact details or a sales page wherein they can place the order with just a few clicks.

Tip: QR codes are no longer limited to only black and white colours. Explore the colour palette and brand colours to enhance your business card design with colourful QR codes. 

Utilize the card’s both sides

Adding all your business information to only one side of your business card can get clumsy and make it difficult to read.

The best strategy is to utilize both sides, creating more space to fit your brand information, visuals and other elements.

You can also use the other side of your business card to add some value to your consumers.

For example, suppose you offer hairdressing services in NZ. After adding your business details on one side of the business card, use the other side to share a quick hair hack or tip that can benefit your consumers.

Similarly, you can share technology tips or recipes if you own a tech company or restaurant. Customers will stick to your business with easy, top-of-mind access to your contact information! This is a great strategy for businesses with recurring services.

Unique Sizes & Shapes

The traditional business cards were always rectangular. However, that’s not the norm.

Explore different shapes and sizes in your business card depending on your services and targeted audiences.

However, don’t just make it too big or small, as it limits the text size and the amount of information you can add to your business card. Instead, hit just the right balance that can help you fill in all the information on the card without cluttering it.

Finish

The finish of your business card determines the feel and vibe of your brand. For example, shiny printed cards look tacky, whereas complete matte finishes with flat lettering can look too blunt.

The goal is to opt for special finishes that bring a premium and sophisticated feel to your business. This brings us to the importance of choosing suitable materials for your business card, which we will discuss in the next point!

Pick materials of the highest calibre

Again you don’t want to turn down your customers with low-grade materials for your business card.

Choosing good quality and sustainable materials for your business card can help your business stand out.

Materials like metal, plastic, ceramic infused paper, and others are great to make your business card guaranteed to make a long-lasting impression on the consumers!