9 NZ Website Design Trends 2021

The year 2020 was all about online lifestyle from ordering daily e-commerce items at home to piled up zoom meetings where we saw technology at the apex. It is seen that technology is continually changing and so is the website design trends are no different.

Websites are becoming part of our daily routine, and we manage a lot of things through the digital world.

Web features that were once modern and innovative may have become old and overdone in recent years. The last thing you want as the owner is to lose conversion because your website does not navigate correctly or ignores critical web standards.

LDNZ is an award-winning website design agency that tracks down all the latest website design and development trends to create highly functional, easy-to-use websites that perform well and look fantastic.

We want to share around nine best and latest website design trends, standards, and forecasts for 2021 in New Zealand.

1. Parallax animation

One thing that will remain in a boom in 2021 is Parallax animation but with advanced features of extremes parallax effects.

Parallax movement is actually when things move at different speeds compared to each other to create an illusion of depth. If we are moving, we see objects close to us move faster than objects further away.

We have majorly seen the technique in video gaming where it is seen with various laters of backgrounds.

Such animations will encourage longer page visit time as the user engages himself while curiosity leads to scrolling through the entire design.

source: xd.adobe.com/ideas/principles/web-design/best-practices-for-parallax-websites/

2. Retro fonts

Year 2021, which is a set to be an equally diverse year for font trends, with individualism and quirk prioritized over conformity.

It is a process of maximizing the accessibility of sites and apps is becoming increasingly vital, and for that purpose, fonts still need to retain a high level of legibility.

Bold and retro serifs lead to a balance character and readability, giving designs a rustic, vintage feel in the process.

Handwritten or printed, without or with serifs, retro-style typography is back again. If your brand has to do with creativity, you should explore the possibility of using a vintage typeface in your projects.

source: medialoot.com/blog/21-retro-script-fonts-from-the-70s-80s-and-90s/

source: medialoot.com/blog/21-retro-script-fonts-from-the-70s-80s-and-90s/

source: medialoot.com/blog/21-retro-script-fonts-from-the-70s-80s-and-90s/

source: superdevresources.com/vintage-retro-fonts/

3. 3D visuals everywhere

3D graphics are new wow in the website design industry while always it was seen as expensive, no more in 2021. Three dimensional visuals are more affordable and more popular than ever.

There will be numerous tools that make 3D modelling less effort- and time-consuming, a boon in website designing.

They transform the complete visual identity of your website. By adding a sense of depth, engagement and make the website appear more immersive and realistic.

With realistic, smooth shapes and attractive colours, designers will use static 3D models while keeping all other design elements minimalist to provide the overall website design with a clean, modern and balanced look.

The effect of interactive 3D effects will see a massive utilization in various other industries for branding especially retail and merchandising, e-commerce website design, real estate, manufacturing, marketing and advertising, publishing, and entertainment to transform consumer experiences.

source: 99designs.com/blog/trends/web-design-trends/

source: blog.tubikstudio.com/wed-design-eye-catching-web-interfaces-with-bright-graphics/

source: icons8.com/articles/digital-illustration-trends/3d-illustration/

Also Read: 15+Creative Food Website Design for Inspiration

4.Kiwi style colours palette

The colour choices have a massive impact on every customer and develop a particular impression of the brand. The research shows that people judge websites within 90 seconds of exposure.

Selecting the right colours can enhance readability and increase comprehension of project goals.

It will decide the colour based on brand personality and project ideation.

When its about New-Zealand plan and craft website colour palette, which will reflect the Kiwis culture which connects the audience quickly. Black, silver, white, red ochre, and warm and natural shades are majorly seen colours as they value earthy nature colours and the best tone to represent your brand.

The national colours of the M?ori, an indigenous people of Polynesian origin in New Zealand, are black, white and red. People value New-Zealand culture, and they feel a sense of belongingness when they associate with their country preferred shades.

source: awwwards.com/sites/fay

source: onextrapixel.com/charming-website-designs-with-minimal-coloring-best-practice/

source: visme.co/blog/website-color-schemes/

source: visme.co/blog/website-color-schemes/

5.Multimedia experiences

To bring in multimedia web experiences is all about bringing together visuals, text, video, and audio makes for a rich user experience.

The primary source of aesthetics on any website is multimedia. A web page containing all exciting illustrations or photos is always rated higher.

Images can be used by users picture precisely what you’re talking about, and they add colour and interest to a page.

Graphics are illustrated images which can be used anywhere on your website. It will include graphs, photographs, charts, animated graphics, displayed images, and many more. The primary motive was to help keep users on a page by engaging them via visual elements.

You are 53 times more likely ending up on the first page of Google results if you utilize a video on your website. They can select any topic from demos of your products or services to testimonials about your business. The multimedia makes for a great user experience and reduces bounce rate.

source: blog.hubspot.com/marketing/elements-of-modern-web-design-list

source: academictechnologies.blogs.pace.edu/tag/eportfolio-of-the-month/

source: canva.com/learn/design-digital-portfolio/

source: neilpatel.com/blog/best-blogging-platforms/

6.Augmented reality (AR) experiences

AR is a fabricated image layered over reality – users can see the real world around them by using the camera function of a smartphone; they can also observe a computer-generated image layered over the top.

The users can perform activities based on their current location. AR is used on wearable technology, smartphone apps, desktop sites and mobile sites, from applying filters to images, to trying on clothes. E-commerce web designers have been implementing AR, which uses webcams or smartphone cameras to help consumers choose their products.

source: designshack.net/articles/graphics/primer-to-working-with-3d-visuals/

source: webflow.com/blog/web-design-trends-2021

source: techsee.me/blog/augmented-reality-instruction-manual/

7.Cartoon illustrations

Cartoon Illustrations, one of the fresh web design trends for 2021, cartoon animations on TV representing the artistic trends of the day, and they still do. It gives designers a license to run free and let their imagination take you to places you wouldn’t dream.

Cartoon illustrations can be used as a focus of the site or decoration, are incredibly flexible, and form a natural emotional bond with the viewer.

Such illustrations are fun-loving and take you to ride off your childhood days and engage you to the content or video.

8.Design systems for consistency

A way to simplify things is by taking it as a commitment that you are making to your users to easily interact with your product.

To provide users with a consistent UI, here are five best practices I’ve found useful for a simple design.

• User-focused UX and UI design.
• Establish design patterns for consistency
• Consistent actions in applications
• Product content
• Consistent communication

Design systems help organizations maintain experiential consistency across various products, services, and businesses.

source: onextrapixel.com/charming-website-designs-with-minimal-coloring-best-practice/

source: onextrapixel.com/charming-website-designs-with-minimal-coloring-best-practice/

source: baleeds.com/platform-design-system/

source: baleeds.com/platform-design-system/

source: webflow.com/blog/web-design-trends-2021

9.Engaging Brand Stories 

Shine at telling stories on your site to evolve into a genuine modern website, learn how to tell compelling stories in your content and advertising campaigns.

Classy website design and a compelling story, your site are sure to engage and convert your target audience. The clean, scan able, and has plenty of images, infographics, and a very engaging video explaining who they are and their goal.

Ensure that any scroll telling elements help to emphasize the story, rather than distracting from important text.

source: knapsackcreative.com/photo-video

source: knapsackcreative.com/a-perfect-plate

source: caffeine.marketing/blog/storybrand-website-examples

source: mockplus.com/blog/post/storytelling-website-examples-and-templates

Conclusion:

It’s always exciting to observe and understand how web design continues to change, and one is smart if he/she keeps restarting with the direction of wind or else there are chances to get obsolete.

LDNZ  is a professional website design and development agency that will offer interactive solutions that will make an ideal medium to reflect our creativity and enhance your web presence to the world!

Want help transforming your site into modern web design in 2021? Connect us today.