How NZ business Logo design is different from the rest of the world!

New Zealand is a small country nestled right at the bottom of the world. You have to tilt the globe to check out the geographical location of this tiny country. Though tiny it might be, yet the world is quite aware of New Zealand. It is widely known to be a breathtakingly beautiful country with friendliest people. The honesty, excellent quality of life and a peaceful existence makes New Zealand an attractive country. Now, this is the dominant brand factor of New Zealand, which the world knows and respects.

Branding is always important in the present electronic age, whether it is a country, company or a human being. It is your personality projects to make the world aware of you.

Business in New Zealand needs branding – some is compelling branding which can help to lift your business to profitable levels. But NZ is a different country from the rest of the world. The business’s here are done differently. Remember we are a small country with very polite people. People are getting laid back, and they love life. Work and business is not their entire life. Weekends are significant and Friday afternoon onwards is a fun time. Incidentally, you are allowed to wear casuals to work on Fridays. With this kind of environment, the business and companies in New Zealand must conform to their branding.

The branding has to identify with NZ themes and motifs to create a oneness. Globally, NZ identity is a plus point to have as it gives an automatic trustworthy stature to the branding. But how do we incorporate business branding with kiwi style and feel? While planning the development of your branding, your designer has to familiar with New Zealand pattern, motifs and the themes in trend.

Here are some interesting points which can give an edge and boost to your brand identity in Kiwi Style:

Colours

Humans are the only creature who can see the complete range of colours. Colours mean life, vibrancy and inspiration. And they are vital for branding as the colours communicate visually. Bright and Garish colours don’t work in New Zealand. Since we have an immense combination of earth and sky, all shade of blue and green are much appreciated. Many companies want their logo design to feature a harmonious amalgamation of the green and blue symphony. Apart from blue and green themes, sombre black and white also are respected as they give branding a sober stance.

Fonts

The fonts define logo Designs. Often the nature of business and the industry type denote delicate and graceful fonts often characterize the style of the fonts Cosmetics, Fashion wear, hospitality branding. Heavy and bold fonts are more suited to heavy industries like builders, engineers, earthworks. Some typeface with vintage or Maori styles also adds to brand quality. The main thing to consider is that font should be easy to read and print but at the same time convey a unique USP for the brand. The little touch of kiwi feel would make the branding personality genuinely remarkable and unforgettable.

Maori and Pacific Island themes

Maori art is deep and metaphorical. Motifs and patterns can be integrated to give form and structure to the branding. It is essential to recognize Maori themes that can be evolved to create unique branding ideas and marketing prospects. But it is also necessary to protect the intellectual property rights of Maori patterns and themes to ensure that Matauranga is respected and acknowledged. Since there are people from diverse ethnic backgrounds and cultures in New Zealand. They must understand how they can utilize the Maori culture and traditions appropriately for their commercial branding. Some of the commonly used themes are silver fern, Koru, Kiwi, Pikorua, Tiki and Matau.

Client Participation

Kiwis are very creative and full of bright ideas. Being in tune with nature and outdoor life, their thoughts have a multitude of approaches to follow through. Any branding development process must involve the beliefs and vision of the clients. Participation of clients is a marketing strategy to build and create a brand identity they love and respect. It is essential to listen to their vision about how they see their brand image to fold out. A one to one discussion can channelize their different and sometimes haphazard ideas into the wholesome comprehensive brand. A combination of the client’s ideas and thoughts and professional skills of the brand designer will help to elevate a brand to esoteric level.

Keep it Simple

Keep it silly simple is the new mantra. Simple designs create a quick impression and can be comprehended within a few seconds. Actually, this is what the branding is actually about. First few seconds out the complete story, which can last generations. Memorable impressions are the best bet for a well developed and defined branding. Complicated and busy designs and artwork never work, especially in New Zealand, where everyone likes a simple and wholesome life.

Transparent design with clarity of thoughts is grasped instantly without too much effort. Most successful brands define themselves with a single alphabet or a simple name. Simple designs trigger a happy feeling as they build recognition and memory.

Developing branding in New Zealand is not that hard as it is a small market. Your brand will connect immediately with prospective customers, and the result would pour in quickly. Hence is a vastly unexplored market with many remote regions. Pricing of products and services as very critical as a balance has to be created between how much people will pay and how much can they pay.

At the end promoting and developing your brand in New Zealand can be a rewarding process which can create a special place for your business in the hearts of Kiwis

For more than ten years, brand designers teams of LDNZ have created identities for New Zealand business companies and startups. We have built and shaped branding with NZ themes using different representations of Maori and Pacific Island themes. We bring to reality and give a face front to the dreams and visions of our clients